POIZON

POIZON, also known as Dewu,[3] is an online marketplace[4][5] founded in 2015. Specializing in the trade of sneakers,[6] it is a

POIZON
TypePrivate
IndustryE-commerce
Founded2015
FounderYang Bing (CEO)[1]
HeadquartersShanghai[2]
ProductsSneakers, garments, and accessories
Websitewww.poizon.com

POIZON, also known as Dewu,[3] is an online marketplace[4][5] founded in 2015. Specializing in the trade of sneakers,[6] it is also involved in the second-hand market.[7] It set up a product authentication center in Shanghai.[8] The platform primarily targets Gen Z.[9] In April 2019, it achieved unicorn status.[10] As of 2019, its annual transaction volume reached more than €1.9 billion,[11] which was more than triple that of StockX.[12]

POIZON was funded by Gaorong Capital,[13] and Digital Sky Technologies.[14] Its main products are branded sneakers,[15] apparel, and accessories.[16] On this shopping site, luxury items are often sold at large discounts.[17] Initially launched as a sneaker forum,[18] it became a marketplace in 2017.[19] As of June 2022, it was valued at more than $10 billion.[20] Currently, POIZON is focused on the Asian market.[21]

History

POIZON was established by Yang Bing in 2015.[22] Before its transformation into an e-marketplace, the platform was mainly engaged in sneaker trading.[23] As of November 2019, its monthly active users surpassed 10 million.[24]

As of June 2022, the number of MAUs on POIZON amounted to approximately 100 million.[25] By October 2024, the app had been downloaded more than 350 million times.[26]

References

  1. ^ Shirley Zhao (August 1, 2024). "Chinese Resale Site's 40% Discounts Erode Luxury Giants' Profits". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  2. ^ Che Pan (August 8, 2024). "E-commerce app Dewu adjusts its business operations". South China Morning Post.{{cite web}}: CS1 maint: deprecated archival service (link)
  3. ^ "Prices of some Chinese limited edition sneakers soared". Reuters. April 6, 2021.{{cite web}}: CS1 maint: deprecated archival service (link)
  4. ^ Julia Savina (January 28, 2026). "Demand for luxury goods boosts Poizon's performance". Kommersant.{{cite web}}: CS1 maint: deprecated archival service (link)
  5. ^ "In meme stock trading fix, S.E.C. to preview new rules". The New York Times. June 9, 2022.{{cite web}}: CS1 maint: deprecated archival service (link)
  6. ^ Andrew Ross Sorkin; Vivian Giang; Stephen Gandel; Lauren Hirsch; Ephrat Livni; Jenny Gross (June 8, 2022). "Rewriting Wall Street's Rulebook". The New York Times.{{cite web}}: CS1 maint: deprecated archival service (link)
  7. ^ Haicen Yang; Fred He (September 5, 2025). "China's Labubus are the must-have toy of the year. So are the fakes". CNN.{{cite web}}: CS1 maint: deprecated archival service (link)
  8. ^ Jinshan Hong; April Ma (October 17, 2019). "China's Sneakerheads Chase 6,600% Returns Flipping Air Jordans". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  9. ^ Casey Hall and Stella Qiu. "Focus: 'Daigou' goes corporate as retailers seek new ways to reach Chinese shoppers". Reuters. December 22, 2023.{{cite web}}: CS1 maint: deprecated archival service (link)
  10. ^ Jeremy Dalton (June 3, 2025). How VR and AR Can Supercharge Your Business. Kogan Page. p. 87. ISBN 978-1-3986-1876-3.
  11. ^ "Sneaker Fever Sweeps China". AFP. November 8, 2019.{{cite web}}: CS1 maint: deprecated archival service (link)
  12. ^ Lianchao Lan (November 10, 2019). "China's hottest investment: overpriced sneakers". AFP. Archived from the original on October 26, 2025.
  13. ^ Elhaoussine Youssef; Henni Appelgryn (September 18, 2024). Research on the Development of Chinese Unicorns and Startups. IGI Global. p. 450. ISBN 979-8-3693-2922-1.
  14. ^ "The Chinese millennials making a killing trading Air Jordans, Adidas' Yeezy trainers online". Bloomberg. October 18, 2019.{{cite web}}: CS1 maint: deprecated archival service (link)
  15. ^ Stella Yifan Xie; Julie Wernau (October 28, 2019). "Chinese collectors covet high-end US sport shoes". The Australian.{{cite web}}: CS1 maint: deprecated archival service (link)
  16. ^ Nikita Putyatin (June 19, 2025). "Poizon accelerates its global expansion". Kommersant.{{cite web}}: CS1 maint: deprecated archival service (link)
  17. ^ Shirley Zhao (September 3, 2024). "China's Gray Market Is Dominating Luxury Brands' Online Sales". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  18. ^ Jonathan White (November 6, 2021). "StockX, Goat, Grailed and more: five of the best sneaker resellers for the hottest, most coveted kicks". South China Morning Post.{{cite web}}: CS1 maint: deprecated archival service (link)
  19. ^ John Liu; Dong Cao; Zheping Huang (June 7, 2022). "ByteDance Said to Weigh Sale of Stake in Sneaker Reseller Poizon". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  20. ^ Jason Kelly (June 7, 2022). "LeBron, Schwarzenegger Bet Tequila Is Next Celebrity Brand Hit". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  21. ^ "Poizon increases its presence in the Southeast Asian market". Kommersant. July 2, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  22. ^ Izabela Popko (October 23, 2024). "China's version of Vinted sweeps the luxury goods resale market". Financial Times.{{cite web}}: CS1 maint: deprecated archival service (link)
  23. ^ "Chinese shopping app Poizon valued at more than $1 billion". CNN. October 14, 2019.{{cite web}}: CS1 maint: deprecated archival service (link)
  24. ^ Jinshan Hong; April Ma (November 1, 2019). "Sneaker peak: the Chinese entrepreneurs getting rich from trading trainers". The Independent.{{cite web}}: CS1 maint: deprecated archival service (link)
  25. ^ Dow Jones Chinese Financial Wire. "ByteDance Seeks to Sell Minority Stake in Poizon". The Wall Street Journal. June 8, 2022.{{cite web}}: CS1 maint: deprecated archival service (link)
  26. ^ Thomas Hale; Adrienne Klasa (October 14, 2024). "'800lb gorilla': luxury brands battle China's hit grey-market app". Financial Times.{{cite web}}: CS1 maint: deprecated archival service (link)

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.