Gerald Baron: Founder, Senior VP, Kevin Boxx: CEO, Marc Mullen: Senior VP, John P. "Pat" Philbin, Ph.D.: Senior VP, Dan E. Timmins, Jr.: Regional VP, East Coast, Edwin Grimes: Regional VP, West Coast
PIER Systems, Inc. was formed in August, 2000 by Gerald Baron.
On June 10, 1999, the Olympic pipeline burst and poured vast amounts of gasoline into Whatcom Creek in Bellingham, WA. The gas created a massive fire that caused major forest damage and killed 3 people. Back then, Gerald Baron was a communications contractor for Equilon Enterprises (a joint venture between Texaco and Shell), which was the managing partner for the Olympic pipeline. He was responsible for communicating with the public and the press to assure them that the crisis was contained. This demanding task inspired him to create The PIER System—a single system that could streamline the communication problems that organizations face during major disasters by providing the tools they need to distribute information.[4] Baron said “We just saw that there were better ways of solving the communication problem that would really facilitate what needed to be done." - Gerald Baron, 1999
In 2003 PIER Systems, Inc. corporation name was changed to AudienceCentral, Inc. The name was changed back to PIER Systems, Inc. in 2007.
Clients
On August 29, 2005, Hurricane Katrina devastated New Orleans, Louisiana. During this time, the United States Coast Guard 8th District, used The PIER System as their means of contact with press and the media. Although they were operating in a facility with no electricity, coast guard officers were able to upload pictures and news updates via cell phone modem to the USCG PIER System website—which then allowed the information to be distributed to media outlets across the country. The USCG 8th District website received more than 2 million visits from people searching for updates and information about affected victims of the tragedy. The USCG's public affairs team also used PIER to manage, track, and respond to hundreds of inquiries and requests.[4][5]
On June 28, 2008 during the 2008 California wildfires the United States Forest Service and California Department of Forestry and Fire Protection (Calfire) responded to 1,400 simultaneous wildfires in the Northern California region. At that time their local system was down and they were in need of a mass communication and notification tool. They contacted PIER Systems to create a control center website to be used for communications between the 22 different regional response teams. Within an evening, PIER Systems had created a website and had communications running. The organizations used The PIER System continually for internal and external communication throughout the duration of the fires.[6][7]
In September 2008 in response to Hurricane Ike, 12 major organizations including Harris Country Metro, Port of Houston, Marathon Oil, Motiva Port Arthur Refinery, BP, the USCG, and campuses of the University of Houston (TX), used The PIER System as their way of communicating with employees, families, students, press, the media.[8]
