Gary Blake stars in a new show, On the Avenue, with Mona Merrick. The show satirizes Mimi Carraway, the richest girl in the world. Mimi and her father are in the opening night audience and feel insulted. When Mimi goes backstage and tries to get Gary to take the skit out of the show, he refuses and calls her a "bad sport".
Shocked by the remark, Mimi decides to make a date with Gary. They spend the entire evening together and fall in love by morning. Gary finally agrees to revise the skit so it can no longer hurt the Carraways. However, Mona is in love with Gary and is furious when she hears about Gary's date with Mimi. When the Carraways appear to see the revised sketch, Mona changes it without Gary's knowledge, making it worse than before. The Carraways decide to file suit against Gary.
To get back at Gary, Mimi buys the show from the producer and embarrasses Gary by hiring a paid audience to walk out on the show. Word leaks out to the press and makes Gary the laughingstock of New York. Furious, he tears up his contract, refusing to work with Mimi. Soon, Mimi becomes engaged to Arctic explorer Frederick Sims. On her wedding day, Mona arrives and tells Mimi that she, not Gary, changed the skit. Mimi runs out of the wedding and goes to city hall with Gary to be married.
The film's action is interspersed with songs from the play, including Berlin's songs "He Ain't Got Rhythm," and "Let's Go Slumming On Park Avenue."
Performed by Alice Faye, The Ritz Brothers and chorus in the show
Reception and accolades
Writing for Night and Day in 1937, Graham Greene gave the film a good review, noting the film's astute direction and succinctly summarizing it as "a good film with some charming songs". Greene's only significant complaint was that of the performance given by Carroll which Greene described as evoking "the less endearing traits of a young elephant", "her stupendous coquetry", and her "intense proboscine whispers". Speaking for the audience, Greene claims that "we don't want weight or fidelity in a musical comedy".[4]
