Nova 100 commenced on the Melbourne airwaves at 7 am Australian Eastern Daylight Time on Monday 3 December 2001, and was the first new commercial radio station in Melbourne for 21 years.[1] Breakfast presenter Kate Langbroek was the first voice heard on the station, with Missy Elliott's song "Get Ur Freak On" being the first song played on the new station.[1]
The station is a major player in the Melbourne radio market, initially with its 'Sounds Different' format playing alternative, hip-hop, pop & dance music, with a strong lean toward new releases. In 2010, Nova announced that it would remove their policy of "never more than two ads in a row", increasing the number of commercials broadcast per hour from 12 to 21 during the peak times of breakfast and drive. Since 2010, the station has broadcast an Adult Contemporary format, in competition with the Australian Radio Network-owned KIIS 101.1.
In December 2016, Nova announced that it will network Greg Burns and Dan Cassin from Nova 96.9 as opposed to local announcers.[3]
Despite having yet to achieve a #1 overall rating for the station in the GfK ratings, Nova 100 continues to hold the #1 position for the women in the 45–54 age demographic and has the #4 drive show with Kate, Tim & Marty around Australia.
In April 2019, Nova overhauled its daytime schedule announcing that Matt Tilley would join the station.[4] Tilley remained with the station until November.[5]
On 21 October 2022, it was announced that Chrissie, Sam & Browny will end after seven years with the final show being on 2 December.[6] Ben Harvey, Liam Stapleton and Belle Jackson will host Ben, Liam & Belle from 5 December 2022.[7]
In February 2024, Nova Entertainment announced that Jase & Lauren will host Nova 100’s new Melbourne breakfast show, replacing Ben, Liam & Belle who will move to a national drive show across the Nova Network.[8][9]
Transmission
Nova 100 operates on the 100.3 MHzFM frequency from the TXA Observatory Rd tower on Mount Dandenong. The transmitter is a Broadcast Electronics FM 10S with an FXi digital exciter. Its transmitter power is 9.5KW which gives a 56 kw ERP.[citation needed]