Nova Television received a television license to broadcast as a terrestrial network on 18 July 2003, thus becoming the third free-to-air television station in Bulgaria, after Channel 1 and bTV, and the second private national media.
On 31 July 2008, Swedish media conglomerate Modern Times Group bought Nova TV from Antenna Group for €620 million. The deal was completed on 16 October 2008.
On 22 March 2019, Advance Media Group bought Nova TV from Modern Times Group for €185 million.[3] On 24 December 2020, it was announced that United Group would buy Nova Broadcasting Group;[4] the acquisition was completed on 22 January 2021.[5]
Nova also aired "Gospodari na Efira", a Bulgarian licensed version of "Striscia la notizia", the most viewed TV program in Italy, but the show's producers at "Global vision" decided to move it to another big TV network in Bulgaria - bTV. Later in spring 2012 due to a major scandal involving bTV Media Group and Global Vision, "Gospodari na efira" returned to Nova. "Complete Madness" was also part of Nova TV's program schedule, but since it is produced by "Global vision", the show has also been moved to bTV. Nova TV aired two dance reality shows in two consecutive years - "VIP Dance" (launched on 8 September 2009) and the charity dance competition "Bailando: Scene of Dreams" in Fall 2010. The outrageous "The Moment of Truth" - BG edition was part of Nova TV's 2009 Fall program schedule as well.[citation needed]
Nova TV's Fall 2011 projects include the hit talent show "X Factor" which starts in September. SevenOne International's show formats - "Beat Your Host" (hosts will be Ivan and Andrey) and "Rent a Host" (hosted by Niki Kuntchev) will air this fall on "Nova", too. Apart from the reality formats, Nova TV will also broadcast it's brand new BG series - "Floor Property" ("Etajna sobstvenost") and the document series "Lost in Bulgaria". "Station Nova" will remain the channel's longest-running show (in terms of broadcasting hours) - every Sunday from 9:00 am until 5.45 pm. Fans of the Bulgarian version of "I Love My Country" will also have the opportunity to watch their favorite game show on Fridays.[citation needed]
On 12 September 2011, Nova changed its broadcast graphics design, and logo and renamed its newscast from "Kalendar" to "Nova's News". Until 6 September 2014 Nova showed all its content in 4:3, except for some movies which were shown in Letterbox, now it is all shown in 16:9; it also did the same in 2017.[citation needed]
Reality/Unscripted
Big Brother - reality show (2004–2018, 2024–present)
Etazhna sobstvenost (Етажна собственост) (in English: Condominium) (2011–2013) - 48 episodes comedy about the life in a block of flats and the neighbors.
Otplata (Отплата) (in English: Return) (2012) - 12 episodes
Zheneni s deca v Bulgaria (Женени с деца в България) (in English: Married... with Children in Bulgaria) - remake of the original Married... with Children (2012) - 16 episodes.
Nie, nashite i vashite (Ние, нашите и вашите) (in English: Us, ours and yours) (2017) - 24 episodes
Politsaite ot kraya na grada (Полицаите от края на града) (in English: Policemen from the end of the city) (2018) - 25 episodes
Dyavolskoto gurlo/Esenta na demona (Дяволското гърло/Есента на демона) in English: The Devil's Throat (named after a cave in Bulgaria)/Autumn of the demon (2019, 2024)
Gospodin X i moreto (Господин X и морето) (in English: Mr. X and the sea) (2019) - 12 episodes
Putyat na chestta (Пътят на честта) (in English: The road of honor) (2019, 2021) - 92 episodes
All Inclusive (2020–present)
Yagodova luna (Ягодова луна) (in English: Strawberry moon) (2020) - 12 episodes