The Agency was responsible for the economic development and regeneration of the Northwest of England. As a business-led organisation, the NWDA provided a link between the needs of businesses and Government policies. As such, a major responsibility for the Agency was to help create an environment in which businesses in the region could flourish through offering business support, encouraging new start-ups, matching skills provision to employer needs and bringing business investment into the region.
The Agency funded or managed a series of financial support products for businesses in the region.
The Agency was one of the principal players in the creation of MediaCityUK in Salford Quays, home for a number relocated BBC Departments, as well as a major creative and digital village in its own right. It was also playing a strong role in the development of The Waterfront Barrow-in-Furness.