Norma Plá

In this Argentine name, the surname is Guimil and the marital name is Plá.

Norma Plá
Born	Norma Beatriz Guimil (1932-09-07)7 September 1932 Villa Domínico, Buenos Aires, Argentina[1]
Died	18 June 1996(1996-06-18) (aged 63) Temperley, Buenos Aires, Argentina
Occupation	Activist
Spouse	Miguel Plá ​ (died)​ [1]
Children	4[1]

Norma Beatriz Guimil de Plá (born Norma Beatriz Guimil; 7 September 1932 – 18 June 1996), better known as Norma Plá, was an Argentine activist who demanded an increase in pensions for retirees, and led various marches for the rights of older people in Argentina. In 1991, her movement of retirees began the practice of blocking the strategic Rivadavia Avenue in Buenos Aires every Wednesday, in front of the National Congress, becoming the first in Argentine history to systematically block streets as a form of protest, anticipating the piquetero movement.

Biography

She was born and lived her entire life in a humble house. She was married and never got a formal job, when her husband died she was able to have a pension of 150 USD. This money was not enough to have a good standard of life and that motivated her first movements of manifestations.^[2]

As a retired woman, she started to being known for the claim of a minimum of 450 USD for all people on retirement to President Carlos Menem and Minister of Economy Domingo Cavallo. In one interview with Cavallo, he started crying in front of Plá remembering his parents as retired people. She also proposed that the PAMI (the public health insure agency for retired people) being conducted by their own beneficiaries.^[3]

She started a campaign to improve the situation of older people in Argentina with manifestations in public places like squares. She was arrested by the police many times for his campaigns and for occupy public spaces. On one occasion, she gave to Mikhail Gorbachev a petition to require President Menem for improvements for older people.^[4]

She died of breast cancer in 1996 in her house in the neighbourhood of San José, Temperley. She is considered an icon of feminism in Argentina and a icon of the defense of older people.^[5]

References

1. Rodriguez, Matías (6 January 2024). "¿Quién fue Norma Plá?". Infonativa (in Spanish). Retrieved 3 November 2024.
2. "Falleció Norma Plá una mujer combativa". La Nación. 19 June 1996. Retrieved 12 April 2024.
3. "Norma Pla: la jubilada que fue lucha y hoy vuelve a la calle con mil nombres" (in Spanish). Latfem. 22 July 2019. Retrieved 12 April 2024. Norma Plá: the retired woman who was synonymous with the fight and now she is again on the streets with thousands of names
4. "Murió Mijaíl Gorbachov: su visita a Argentina que incluyó entrevista con Mariano Grondona, almuerzo en los carritos de la Costanera y un cruce con Norma Plá en el Gran Rex". Clarín. 30 August 2022. Retrieved 12 April 2024.
5. "Norma Plá, la primera jubilada feminista" (in Spanish). Telefe. 8 March 2024. Retrieved 12 April 2024. Norma Plá, the first retired woman who became feminist