Nida Pasha, better known as Nida Yasir, is a Pakistani television host, former actress, and model known for her role as Saima in the television drama Hum Tum. She also hosts the morning television show Good Morning Pakistan at ARY Digital.[1]
Family
She is the daughter of television directors and producers Kazim Pasha and Fehmida Nasreen.[2]
Career
Yasir started her career as a producer and model. Later, she joined ARY Digital when Shaista Wahidi accepted an offer from Geo TV for a morning show and left ARY Digital. She has been hosting the morning show Good Morning Pakistan on ARY Digital since 2011.[3] She also works on drama serials on different TV channels.
In 2015, Yasir produced her first feature film, Wrong No., directed and also produced by her husband Yasir Nawaz.[4]
Controversies
In 2015, Yasir invited fellow actor Shabbir Jan on her show, and during a game show, he caused him to storm out, prompting the other guest Saud to go after him. Yasir later claimed that this was an act propagated to boost show ratings.[5]
In 2020, in an interview with the parents of a rape victim, Yasir asked the couple insensitive questions regarding the rape and eventual murder. This was met with widespread criticism, with the hashtag #BanNidaYasir trending on Pakistani Twitter-space.[6]
Nida Yasir generated further controversy in 2021 when a 2016 clip from her morning show went viral on the internet. In the interview, she displayed a lack of background research by repeatedly asking questions that undermined the achievements of her guests, who were graduate students going to Formula Student USA.[7]
