It allows visitors to preview an upcoming Universal TV program or film by sitting in front of individual computer monitors equipped with headphones. This allows the Universal company to receive feedback from a wide range of sources.[3] The attraction is seasonal, and only operates during peak seasons, much like the defunct Fear Factor Live attraction.[4]
History
The previous iteration of this attraction, Delancey Street Preview Center, was located in the New York City area of the park and opened in spring 2006 next to The Blues Brothers Show attraction.[3] Before this version of the attraction opened, its building was a "Bull's Gym" facade and used for storage. This iteration of the attraction closed in 2014 and was replaced by "The Film Vault" giftshop.[5]
In 2015, the construction of NBC Media Center involved repurposing two themed buildings within the "Garden of Allah Villas” area, a replica of the 1920’s Garden of Allah Hotel.[6][7]