myTV, an over-the-top content service provider with offices in Lebanon and the U.S., was founded on the June 15, 2011 by Lebanese expatriates living in the US.[2] The concept was originally developed by SNA Corp.[3] a leading provider of Digital Online Content services for multinational media companies. MyTV provides Arabic-language Live TV Channels and Video on Demand (VOD) everywhere in the Americas as well as Europe, Australia and New Zealand.
The myTV service helps expatriates and people-on-the-move feel closer to their homeland, by giving them access to the channels they love, and the TV shows, movies or music videos they miss, straight to their living room television set or mobile device.[4] In response to the demand for quality television in Arabic, myTV secured exclusive deals with the most popular channels such as LBC America and Rotana.[5][6]
Launch
myTV launched its services through an online campaign themed "Messages from Home" that began on January 30, 2012. The videos, composed of genuine messages gathered from Lebanese people across the country to their relatives abroad, were posted on Facebook, YouTube,[7]Twitter and Pinterest; these social platforms made up the bulk of online tools used during the campaign.[8]
myTV has an extensive Video on Demand library, consisting of Arabic movies, Arabic TV series, documentaries, cartoons and short films[2] consisting of popular titles, such as the following:
Several works of the character Ghawwar el Tosheh (Duraid Lahham), such as Shaqaeq Al Noman,[16] Day'et Tishrin,[17] Hamam el Hana[18] and Wein el Ghalat.[19]
Al Shahroura, the Ramadan TV series that tells the story of Lebanese singer Sabah and explores her artistic and personal life. A biography acted out by pop star Carole Samaha[20]
As the Poet Said, a film that takes on a poetic approach to the life of the late Palestinian poet Mahmoud Darwish.[21]
