Proceeds from ticket sales and DVD copies went towards restoration and support of the island. The concert raised £1.5 million.[2] Proceeds from the show and DVD were used for immediate relief and also helped fund the building of a new cultural centre in Montserrat. On its completion in 2006, George Martin gifted the centre to the local community; it is still in operation today.
Background
The island of Montserrat is a British Overseas Territory, nicknamed the "Emerald Isle of the Caribbean" in British culture due to its resemblance to coastal areas of Ireland and history of Irish migration.[3]
Soufrière Hills volcano
In July 1979, George Martin's AIR Studios built 'AIR Montserrat', a recording studio situated on the west side of the island. The studio became a cultural attraction for the island and created a culture of rock and pop music, offering the technical facilities of its London counterpart studio, with the alternative of an exotic location for international bands. American country rock musician Jimmy Buffett named his album, Volcano, after the Soufrière Hills volcano at which the studio stood at the base of.
In September 1989, tropical cyclone Hurricane Hugo travelled across the north-eastern Caribbean region, affecting approximately 2 million people.[5] By the time the storm hit the island it was classified as a Category 4 hurricane, was Montserrat's costliest hurricane on record, dismantling the power infrastructure of the island and destroying ninety percent of the buildings and structures. Amongst the damage done to the island's economy and structures, AIR studios Montserrat experienced extensive structural damage and most recording equipment was destroyed. With the closure of this facility, the tourism economy on the island was effectively wiped out[6]
In referencing the forced closure of the studio, Martin said:[7]
"After ten great years of recording there the music business had changed...the moguls running the business no longer wanted their artists miles away, outside their control."
"That coincided with the devastation caused by the hurricane and sadly the studios had to close. The people of Montserrat are still very proud of the work that was done at AIR Studios, it's only fitting that we continue and support music development."
In July 1995, the once dormant Soufrière Hills volcano became active and erupted after a three-year period of heightened seismic activity beneath the island.[8] The eruption from the volcano destroyed most of the public infrastructure around the island, including its airport and shipping facilities, necessitating an evacuation of the southern part of the island.[9] Following the devastation caused by the two years of volcanic activity, and given his past connection with the island and community, Martin began efforts to raise funds in order to support the island.
Organisation
In the aftermath of the Soufrière Hills disaster, George Martin began to plan out means of which to raise funds for the Montserratian community, with the first major event being the 'Music for Montserrat' concert. Up until his death in 2016, Martin continued to devote resources towards the support of Montserrat and its community.
The concert was organised to be held at London's Royal Albert Hall, under the title of "Music for Montserrat, in aid of The Montserrat Foundation".[10] According to Sir George Martin and Royal Albert Hall, Martin organised all musicians playing at the benefit concert to perform for free.
Royal Albert Hall
4,500 tickets were sold for the event (Royal Albert Hall has a total audience capacity of 5,900),[11] with all tickets sold out within one and half hours of the box office initial opening.[12] Ticket pricing was between £25, £40 and £60.
Supporting the performing artists was a band and choir, both organised by Martin:
The initial 1997 recording and broadcast was aired by SkyTV's Sky Box Office on a pay-per-view basis,[13] to be later released in DVD format by Eagle Entertainment and Image Entertainment.
This DVD and VHS release was a condensed version of the live performance, featuring some of the most popular songs played during the concert.
Some VHS edition featured a CD with three songs from the concert
Paul McCartney, Elton John, Sting accompanied by all performers
5:11
Title (format)
Label
Country
Year
Music For Montserrat (VHS, NTSC)
Eagle Rock Entertainment PLC
United States
1997
Music For Montserrat – The Royal Albert Hall, September 15, 1997 (Laserdisc)
Eagle Rock
1997
Music for Montserrat (DVD-V, Multichannel, PAL)
Eagle Vision, Eagle Vision, Eagle Vision
France
1997
Music for Montserrat (DVD-V, PAL, DVD)
Eagle Vision
1997
Music for Montserrat (VHS, Ltd, PAL + CD)
Eagle Vision, Eagle Vision
UK & Europe
1997
Music for Montserrat (DVD-V, Multichannel, NTSC, DTS)
Not On Label
Asia
1998
Music for Montserrat (DVD-V, Multichannel, NTSC, DTS)
Image Entertainment, Eagle Rock Entertainment
US
1998
Music for Montserrat (DVD-V, NTSC)
Panorama Music Video
Hong Kong
1998
Music for Montserrat (DVD-V, RE, Multichannel, NTSC, DTS)
Columbia
Japan
1999
Music for Montserrat (DVD-V, Comp, Unofficial)
Image Entertainment (2), GameMania Ltd. (2)
Israel
2000
Music for Montserrat (VHS, PAL)
Eagle Vision
UK & Europe
2000
Music for Montserrat (DVD-V, Multichannel, NTSC)
Eagle Vision, ST2 Video
Brazil
2001
Music for Montserrat (DVD-V, Multichannel, NTSC)
Eagle Vision, ST2 Video
Brazil
2001
Music for Montserrat (DVD-V, Multichannel, NTSC, Reg)
Eagle Vision
UK
2001
Music for Montserrat (DVD-V, Multichannel, NTSC)
Eagle Vision
Japan
2002
Music for Montserrat (DVD-V, Multichannel, NTSC, Dol + CD, Album)
Eagle Vision
Brazil
2003
Music for Montserrat (DVD-V, Multichannel, PAL)
Eagle Vision
UK & Europe
2003
Music for Montserrat (DVD-V, Multichannel, PAL)
Eagle Vision, Eagle Vision
France
2003
Music for Montserrat (DVD-V, Unofficial, Multichannel, PAL)
Eagle Rock Entertainment PLC (2)
Russia
2003
Music for Montserrat (DVD-V, Album, RE, Multichannel, PAL)
Eagle Vision
Spain
2004
Music for Montserrat (DVD-V, PAL)
Eagle Vision
Portugal
Unknown
Music for Montserrat (DVD-V, PAL)
Eagle Rock Entertainment PLC (2), MAWA Film & Medien
Germany
Unknown
Music for Montserrat (DVD-V, PAL)
MAWA Film & Medien, Film Office, Eagle Rock Entertainment PLC
Europe
Unknown
Fundraising
Fundraising was focused on revenues from:
Box office ticket sales for live concert
DVD sales of performances release in the following months
TV and radio broadcasts of the concert
Ticket sales from the 15th September 1997 concert, television and radio appearances and DVD sales amounted to raising £1,500,000 for Sir George Martin's Montserrat Foundation. The use of these proceeds was for immediate short-term relief for the islanders whose homes had been destroyed, as well as to fund a new cultural and community Montserrat Cultural Centre.
Sir George Martin has been quoted by both Sting and Paul McCartney as saying to press following the fundraising effort,
"“I am delighted that we look set to raise so much money for the long-suffering people of Montserrat. I am very grateful to all the wonderful musicians who will perform in the concert. I’m going to Montserrat in the next few weeks to see for myself where the money raised should be spent to the best effect"
Legacy
The funds raised by 'Music for Montserrat' went to immediate use in supporting the local Montserratian community in the reconstruction of homes, as well as the first funds towards the new Montserrat Cultural Centre.
Following from the concert and the public focus it brought to the devastation caused by the Soufrière Hills eruption, George Martin's next fundraising effort was the release of five hundred 'limited edition' lithographs, featuring his score for the iconic 1965 song "Yesterday" by the Beatles. Signed by both Sir George Martin and Sir Paul McCartney, the proceeds of this sale generated another US$1.4 million which went towards the cultural and community center. In total, the Montserrat Cultural Centre cost nearly US$3 million[14] to construct.
The centre remains in use today, located in Little Bay to the north of the island, as a conference venue and multi-purpose performing arts centre.
Trivia
For Carl Perkins, this was his last major live performance; he died just over four months later on 19 January 1998.[15]
^FEMA Learning from Hurricane Hugo, Implications for Public Policy (PDF) (Report). Washington, D.C.: Federal Emergency Management Agency. June 1992. Retrieved April 10, 2020 – via Homeland Security Digital Library.
