Morning Live first broadcast in October 2020 as a 40-part series to connect with viewers' real-life concerns and to offer trustworthy and expert advice.[11]
The programme returned for a second series in January 2021, following the launch series, which averaged 1,400,000 viewers. One episode in February 2021, achieved 1,800,000 viewers.[12][13][14]
In December 2023, it was announced that Morning Live would extend its running time from 45 minutes to 75 minutes, beginning in the New Year. Its new slot was announced as 9:30 to 10:45.[1]
In November 2024, Morning Live won a further 3 Royal Television Society North West Awards. These were for Best Factual Series, for Best Inclusive Practice, and for Gethin Jones as Best Presenter.[16]