Mirage Retail Group

Mirage Retail Group

Founder	Jacob Blokker
Headquarters	Netherlands
Owner	Michiel Witteveen
Subsidiaries	Blokker Intertoys, Bart Smit, Big Bazar, Intertoys, Leen Bakker, Marskramer, Xenos
Website	www.blokkerholding.nl

Blokker-store in Boxmeer

Intertoys-store in Boxmeer

Bart Smit-store in Emmen

Mirage Retail Group (formerly Blokker Holding) is a Dutch company that owns several chains of stores.^[1]

Blokker Holding is active in twelve countries and in 2010 all the chains combined had 2825 stores. In 2015 the company had a revenue of 2.1 billion euro, of which 98 million euros from online retail.^[2] Most store chains have both stores they own and stores that are franchised to other investors.

Blokker Holding has not entered the stock exchange.^[1] In 2019, the Blokker Family sold the holding company to Michiel Witteveen. Witteveen became the CEO and sold the less profitable chains.

Companies

The following companies are part of Blokker Holding:

Store chain	Founded	Branches	In the Group	Countries	Segment	Notes
Big Bazar	2007	161	Sinds 2007	Netherlands, Belgiums	Homeware	Discount formula
Blokker	1896	413		Netherlands, Suriname	Homeware, garden needs, multimedia, toys	Core of the Mirage Retail Group; More than 20% of the branches are franchise. Founded on 25 April 1896 in Hoorn by Jacob (the grandfather of Jaap Blokker) and Saapke Blokker. Stores in Belgium and Luxemburg were sold in February 2020 to Dirk Bron.
Budget	2012	42		Netherlands	Homeware, perfumery/drugstore articles, sweets	Pull-up stores for the sell of dump and excess articles
Elektroblok	1962	1	since 1962	Netherlands	Homeware	Wholesale, mostly supplying to customers in the Netherlands
Miniso[3]	2019	2	Since 2019	Netherlands	Homeware	Mirage Retail Group has franchise rights for the Netherlands
Intertoys	1976	301	Netherlands, Belgium, Germany		Toys	Sold in 2017 to Alteri Indigo Luxembourg S.À R.L. Bought back in 2019.[4]
Maxi Toys		176	Belgium, France, Luxembourg, Switzerland, Turkey, Morocco		Toys

Former formulas:

Name	Founded	Number of stores	Active in	Segment	Notes
Bart Smit	1967	234	Netherlands, Belgium, Luxembourg	Toys	Sold in 2017 to Alteri Indigo Luxembourg S.À R.L. who merged it into Intertoys. Intertoys was bought back.
Casa		517	France, Belgium, Luxembourg, Spain, Switzerland, Portugal, Italy	Furniture and interior decorating
Cook&Co	2005	27	Netherlands	Food and dishware	Created from a merger of Holland Handels Huis and Hoyng. These stores were closed
Leen Bakker	1928	179	Netherlands, Belgium, Luxembourg	Furniture and interior decorating
Marskramer	1940	206	Netherlands	Household appliances	Sold to the Audax Groep
Novy	1997	25	Netherlands	Household appliances	Daughter company of Marskramer, sold to the Audax Groep
Toys2Play	2002	Can be found in Marskramer, Novy and Prima stores	Netherlands	Toys	Daughter company of Marskramer, sold to the Audax Groep
Trend Centre	1978	1	-	-	Wholesale of Blokker Holding located in Amsterdam
Xenos	1973	252	Netherlands, Germany	Food, Household appliances, interior decorating

Blokker Holding also operated:

• Giraffe
• Groenblok
• Holland Handels Huis
• Hoyng
• Gifts and Dreams
• Tuincentrum Overvecht
• E-Plaza

References

1. Winkelier Jaap Blokker regelt eigen opvolging Archived 10 August 2011 at the Wayback Machine, De Telegraaf, 2010-10-07
2. Annual report 2015
3. Winkelketen Miniso rukt op: Nederland gek op Aziatische 'prullaria'? RTL
4. "Eigenaar Blokker koopt Intertoys terug van Portugezen". 7 September 2019.

External links

• Official website