Faith left England's state schools at the age of fifteen with the goal of becoming an entrepreneur.[6] Faith began his sales and marketing career in the United Kingdom.[6] In 1990, Faith moved to the United States, drawn by the larger market and a perceived ease of business.[6][7][8][9] Faith has twice been nominated for the Ernst & Young Entrepreneur of the Year Award.[10][11][12]
The companies that Faith ran upon his arrival to the United States were primarily call-center based.[7] In this environment, Faith found it difficult to locate reliable and cost-effective audio headsets for his offices.[7][8] In 1997, he created Headsets.com,[7] a brand which he has built up with a series of unusual marketing stunts.[13][5]
