Midori (Japanese: ミドリ (緑), lit.'green') is a sweet, bright green-colored liqueur made by Suntory, flavored with Yubari King and water melon . It is manufactured in Japan, the United States, Mexico, and France. It was first released in 1964 under the name "Hermes Melon Liqueur", but changed its name to "Midori" in 1978. It was made exclusively in Japan until 1987. Midori is typically 20–21% alcohol by volume.
As it is extremely sweet, Midori is not usually taken "straight"; it is generally used in a cocktail.
Although Hermes Melon Liqueur was released by Suntory in Japan in 1964, it was renamed "Midori" for its release to the US market at Studio 54 in New York City in 1978 during a party held by the cast, crew, and producers of Saturday Night Fever.[3] By 1983, Midori was distributed in 20 countries.[3] In 2013, following consumer research, Suntory reduced the sugar content and began producing Midori with a redesigned label and frosted glass bottle.[3]
