As of the end of 2021, Midlands 103 had a weekly reach of 122,000 listeners with 73,000 tuning in daily, according to Joint National Listenership Research survey figures.[1]
The prime-time weekday schedule includes breakfast programming, a daily current affairs magazine show, music-driven programmes in the afternoon and "drive time" programming until 7pm.[citation needed]
The weekend schedule is a mixture of music programmes and sports coverage, which sometimes includes full commentary of local and inter-county Gaelic games.[citation needed] Ireland's longest running love songs show, "Twilight Time", is broadcast on Sunday nights.[citation needed]
News
The newsroom is staffed by two full-time newsreaders and a sports correspondent. Midlands 103 also uses its own reporters and freelancers to cover events across the broadcast area.[citation needed] A sports reporter and commentators provide sports updates.[citation needed] The station produces its own local news bulletins for the region during peak times, with evening and weekend network bulletins produced by Bauer Media Audio Ireland.[citation needed]
Sales and promotion
Midlands 103 has 4 full time sales people covering the station's FM broadcast area, a classified sales person and business development officer.[citation needed] The station is also a part of the group of independent stations affiliated with the IRS+ national media sales and marketing bureau, which provides national and international branded advertising.[2]
Midlands 103 runs two annual awards ceremonies: the "Hospitality Awards"[3] (which gives awards to pubs/bars, hotels, restaurants and the tourism sector), and the "Customer Service Awards" (which focus on customer service in retail and other business in the area).[citation needed]
