Merch Madness

"Merch Madness"
Single by Lil Baby
Released	July 6, 2023
Genre	Trap
Length	2:28
Label	Quality Control Motown
Songwriter(s)	Dominique Jones Tony Son Fourteen Hongmahasak
Producer(s)	Richie Souf Fourteen
Lil Baby singles chronology
"Bluffin" (2023) "Merch Madness" (2023) "Family Freestyle" (2023)
Music video
"Merch Madness" on YouTube

"Merch Madness" is a single by American rapper Lil Baby, released on July 6, 2023 as part of his collaboration with Fanatics, Inc. It was produced by Richie Souf and Fourteen.

Background and content

In June 2023, Lil Baby partnered with Fanatics CEO Michael Rubin and aided in the company's charity work of distributing $20 million worth of merchandise across the United States.^[1] He details his involvement in the philanthropic activities, as well as inspiring others, uplifting and creating opportunities for the youth.^[2][3][4]

Music video

The music video was filmed as part of Fanatics Global Volunteer Day,^[5][6] directed by Richie Souf and Eva Nosidam^[6] and released on July 7, 2023. It begins with footage from Frederick Douglass Academy on the last day of school, as a speech from an educator about Lil Baby's collaboration with Fanatics. Dressed in an Atlanta Hawks jersey, Baby is seen roaming the halls and classrooms,^[3][5][6] distributing sports gear to kids and getting to know them,^[4][5][6] and rapping atop a school bus.^[6] The video also features cameos from Rubin and other celebrities who participated in Fanatics Global Volunteer Day, including NBA players Chris Paul, Joel Embiid and Donovan Mitchell, NFL players Eli Manning, Tom Brady, Odell Beckham Jr. and Russell Wilson, rap artists ASAP Ferg, Meek Mill, Quavo and DJ Khaled and journalist Taylor Rooks.^[3][4][5][6]

Charts

Chart performance for "Merch Madness"

Chart (2023)	Peak position
US Bubbling Under Hot 100 Singles (Billboard)[7]	8
US Hot R&B/Hip-Hop Songs (Billboard)[8]	30

References

1. Hawkins, Ruth (July 8, 2023). "Lil Baby Celebrates $20M Charity Giveaway With 'Merch Madness' Video". HipHopDX. Retrieved 26 July 2023.
2. Cole, Alexander (July 7, 2023). "Lil Baby Teams Up With Fanatics For "Merch Madness" Song". HotNewHipHop. Retrieved 26 July 2023.
3. Powell, Jon (July 7, 2023). "Lil Baby gives back in his latest visual for "Merch Madness"". Revolt. Retrieved 26 July 2023.
4. Williams, Aaron (July 7, 2023). "Lil Baby Gives Back In His 'Merch Madness' Video With The Help Of Michael Rubin, Chris Paul, And More". Uproxx. Retrieved 26 July 2023.
5. Trapp, Malcolm (July 7, 2023). "Lil Baby Drops "Merch Madness" Video With Cameos From Lil Durk, DJ Khaled, And More". Rap-Up. Retrieved 26 July 2023.
6. Corrine, Amber (July 7, 2023). "Lil Baby Gives Back To The Youth Of Harlem With "Merch Madness" Video". Vibe. Retrieved 26 July 2023.
7. "Lil Baby Chart History (Bubbling Under Hot 100)". Billboard. Retrieved July 26, 2023.
8. "Lil Baby Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved July 26, 2023.