Melodic (magazine)

Melodic

Type of site	Music webzine
Owner	Pär Winberg Johan Wippsson
Created by	Pär Winberg
URL	melodic.net
Launched	1999; 26 years ago (1999)
Current status	Active

Melodic is an international daily Internet publication devoted to music criticism and commentary, music news, and artist interviews. Its focus is on independent music. However, the range of musical genres covered extends to rock, pop, folk, jazz, heavy metal, electronic, and experimental music.^[1][2]

The site, which was established in 1999, concentrates on new music, but Melodic journalists also review reissued albums and box sets. The site also publishes "best-of" lists as annual features detailing the best albums of each year.^[3]

History

The website was created in Skogås, Sweden in 1999 with the name of Midwestern Skies.^[4] It was founded by the music industrialist Pär Winberg, which had been an A&R executive and had worked for EMI Music Sweden and Lionheart Music Group.^[5] He also worked with several artists, including The Real Group and Robert Wells.^[1] Melodic publishes content from contributors located around the globe, based in different continents and countries.^[5]

In May 2002, Midwestern Skies moved to the domain Melodic.net.^[6] The following year, the site expanded to competitions, features, and columns. In 2006, several features began to be provided by the site's staff writers, including live reviews, interviews, exclusive MP3 streams, and year-end features. In 2011, Melodic presented readers choice awards in ten categories.^[7] Swedish rock band The Pusher received three awards for their debut album The Art of Hit Music. Other winners were The Anix, Miss Behaviour, Nickelback, Coury Palermo, Sixx:A.M., Infinita Symphonia, and Brad Byrd. In January 2012, Melodic announced a new chart which is based on readers' vote. Charts are announced on Monday mornings and feature fifteen tracks.^[8]

The website had a complete make-over in 2020 and currently features the latest music news, interviews, record reviews, live shows, music videos as well as competitions.^{[9][10][11][12]}

Rating system

Melodic operates a simple 5-star rating system, starting at 1, that allows .5 intervals. Each of these values is assigned a word, ranging from "Terrible" (1.0) to "Essential" (5.0).

As well as showing the score a reviewer has given to the album, a review page will also show the average rating given by the readers. Should enough users have rated the album, a bar chart will also be shown indicating how many votes each rating has.

References

1. "Här utbildar vi nästa generations oslagbara musikbransch!". The Music Factory (in Swedish). MTV Networks. Archived from the original on 11 August 2010. Retrieved 20 August 2010.
2. Roth, Kaj (3 May 2008). "Interview with Steve Stevens". Melodic. Retrieved 5 September 2010.
3. "Best of Year". Melodic. Retrieved 10 May 2011.
4. Winberg, Pär. "Midwestern Skies". Angelfire. Archived from the original on 24 February 1999. Retrieved 21 September 2010.
5. Nylin, Lars (25 August 2010). "4 snabba med Pär Winberg" (in Swedish). Musikindustrin. Retrieved 21 September 2010.
6. "Review status". Melodic. Archived from the original on 27 November 2002. Retrieved 21 September 2011.
7. Wippsson, Johan (15 February 2012). "The Melodic Net Best of 2011 Result Is Here". Melodic. Archived from the original on 25 November 2015. Retrieved 23 July 2013.
8. "Melodic Net Singlelist". Melodic. Archived from the original on 30 May 2013. Retrieved 25 May 2013.
9. "Soular (NM): Billboard". PureVolume. Archived from the original on 21 October 2012. Retrieved 5 September 2010.
10. Harjula, Juha. "Audiovision – The Calling". Rivel Records. Retrieved 5 September 2010.
11. "Interviews & Reviews". Harem Scarem. Retrieved 20 August 2010.
12. ""Lord Jim" Featured on Melodic.net". The Cringe. 19 July 2013. Retrieved 23 July 2013.

External links

• Official website