September 12, 1955 (1955-09-12) – March 5, 1956 (1956-03-05)
Medical Horizons is a public affairs television series, focusing on advancements in medical technology, which aired on ABC from September 12, 1955, to March 5, 1956. The program, broadcast live, sometimes offered surgical scenes as well as information about new medical equipment.[1]
Fred Carney was the producer and Robert "Bob" Foster was the director. Jay Raeben of the J. Walter Thompson agency was the writer. Ciba Pharmaceutical Products, in cooperation with the American Medical Association, sponsored the program.[2] The purpose of the program was to "bring to the attention of the public the contributions of the American health professions" (per "Cibascope," company newsletter, 1956).
Episodes included "Before His Time", which reported on "special measures taken to help premature babies survive the first days of life".[3] It was the first of the series's episodes to be repeated.[3]
Critical reception
A review of the November 14, 1955, episode in the trade publication Broadcasting found that broadcast lacking in interest. It began, "The dramatic and increasingly successful fight against tuberculosis managed to become a dull story ..."[2] The review also contained the comment, "Lines intended to reflect spontaneity instead came out as clumsy and plodding ..."[2]`
References
^Tim Brooks and Earle Marsh, The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present, p. 762
^ abc"Medical Horizons"(PDF). Broadcasting. November 21, 1955. p. 14. Retrieved 10 April 2018.
^ abGeraghty, Kathryn (October 28, 1956). "TV News And Notes". The Sunday Sun. Maryland, Baltimore. p. A 19. Retrieved November 25, 2024 – via Newspapers.com.
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