Max's Group

Max's Group

Company type	Public
Traded as	PSE: MAXS
Industry	Restaurants
Founded	1945; 80 years ago (1945)
Headquarters	Makati, Metro Manila , Philippines
Area served	Philippines, United States, United Arab Emirates and Canada
Key people	Sharon Fuentebella (Chairperson) Robert Trota (President and CEO)
Revenue	₱7.64 billion (2021)
Net income	₱450.98 million (2021)
Total assets	₱14.71 billion (2021)
Total equity	₱4.45 billion (2021)
Website	www.maxsgroupinc.com
Footnotes / references [1]

Max's Group, Inc. (locally [ˈmaksɛs]), formerly the Max's Group of Companies, is a restaurant company in the Philippines.

History

The Max's Group foundation is linked to the establishment of Max's of Manila in 1945 by couple Maximo Jimenez and Ruby Trota in their home serving primarily to American soldiers. which would become the first outlet of the core restaurant brand of the Max's Group. For years up to around 50 branches were run by family members until Max's restaurant became open for franchising. The first franchised outlet opened in 1997 at the Harrison Plaza in Manila.^[2]

The Max's Group started acquiring rights to become the master franchise of foreign brands in the Philippines in 2006, first introducing Krispy Kreme in the country that year. The group also later introduced Jamba Juice.^[2]

In 2014, the Max's Group entered the Philippine Stock Exchange through a backdoor listing through Pancake House Inc. gaining control of the latter's brands which include the Pancake House, Teriyaki Boy and Yellow Cab Pizza.^[2]

To aid its domestic and international operations, the Max's Group began to acquire Singaporean management firm Global Mac Services in 2015.^[3]

The group in May 2018 announced its plan for a further shift to the franchising model within the next five years in a bid to boost the company's growth. At that time 69 of the Max's Group shares are owned by the company while the rest are largely owned by its franchise stores.^[4]

In November 2024, the Group's third-quarter net income dropped to 68.3%. In a strategic management of its store network it decided on closures from 657 to 626 branches during the 3 quarters of the year.^[5]

Brands

• Max's Restaurant – is a multinational Filipino restaurant chain serving Filipino dishes mainly.
• Max's Corner Bakery – is a bakery chain owned by Max's Restaurant.
• Yellow Cab Pizza – is a pizzeria chain.
• Pancake House – is a pancake house chain.
• Krispy Kreme – is a doughnut and coffeehouse chain.
• Jamba Juice – is a juice bar chain.
• Teriyaki Boy – is a Japanese restaurant chain.
• Sizzlin' Steak – is a steakhouse chain.
• Dencio's – is a Filipino restaurant chain serving traditional and modern Filipino dishes.

See also

• Jollibee Foods Corporation

References

1. PSE Disclosure Form 17-1 - Annual Report. edge.pse.com.ph (Report). 19 April 2022. Retrieved 4 January 2023.
2. Arceo-Dumlao, Tina (2017). "Founders' spirit lives on in Max's Group". Philippine Daily Inquirer. Retrieved 7 May 2019.
3. "Max's Group acquires Singapore mgm't firm". The Philippine Star. 23 January 2015. Retrieved 7 May 2019.
4. Cabuag, VG (9 May 2018). "Max's Group turns to franchising for growth". BusinessMirror. Retrieved 7 May 2019.
5. Adonis, Meg (November 15, 2024). "Store closures cut Max's Group income to P186M". Philippine Daily Inquirer. Retrieved November 15, 2024.