In June 1993, La Stampa reported that the CentroMatic Prato (it) professional Italian Volleyball League club had been purchased by Gunther IV. However the club sold all its players and went bankrupt after finishing the next season in last place.[5]
Gunther IV sensationally resigned as Agliana president in June 1995, after his handlers took exception to team captainCarolina Moracekissingcontroversialist politician Vittorio Sgarbi during a segment of the Il processo di Biscardi television programme. The decision drew a withering response from Morace.[8] The Agliana management swiftly broke off their connection with the Gunther Group, remarking: "these people have only one interest, that of advertising themselves".[9]
Verona won the league and Sue Lopez characterised the ownership situation as: "Verona Gunther, who won the Italian Women's Championship in 1996, are sponsored by a group of pharmaceutical companies. For publicity purposes they appointed a dog, a German shepherd called Gunther IV, as 'president' of the club and he attends all matches as the 'club's benefactor'."[11] A report in Die Tageszeitung was less charitable: "A fraudulent German shepherd haunts Italy's women's football and cannot get away from national player Morace".[10]
Despite reported interest in acquiring Genoa C.F.C. in November 2000, the move ultimately did not take place.[12]
In May 2002 the "Gunther Reform Trust" became the owner of Pisa Calcio,[13] duly installing Gunther IV as honorary president. In the 2002–03 Serie C1 season, Pisa reached the play-off final but were defeated in extra-time by U.C. AlbinoLeffe. RivalU.S. Livorno 1915ultras unfurled a banner bearing the legend: "Poisoned meatballs for Gunther". After two further seasons ended in mid-table finishes, Mian sold Pisa in 2005.[14]
According to the fictional account,[23] a wealthy German countess, Karlotta Liebenstein, willed her 152m DM fortune to her German shepherd Gunther III upon her death in 1992. When Gunther III died the fortune passed to his son Gunther IV. The money was placed in trust controlled by Mian's family, on condition it could only be used to invest in sports teams. Liebenstein's son, also Gunther, had been a youth player for SV Werder Bremen and she was well disposed towards the Mians, whose pharmacology expertise had helped to treat her osteoporosis (or, in some versions of the story, the son's and/or dog's osteoporosis).[24][25]
An Associated Press (AP) editorial in November 2021 described "a long-running tale used as a publicity stunt to dupe reporters". They apologised for their own history of straight reporting on the subject.[26] At various different times Mian has denied the story, or denied his denials.[26] In August 2007 an article in The Independent speculated that Gunther's back-story may have been conceived as a piece of performance art.[27]
A Netflix documentary series was released in 2023 detailing the story of the Gunther line with Maurizio Mian admitting much of the story about the dog was made up for tax purposes.[28]
The group's listing for sale of a property in Miami, formerly owned by Madonna, for $31 million in November 2021 was accompanied by more media coverage describing Gunther VI as the world's richest dog.[29] They had purchased the property from Madonna in 2000 for $7.5 million.[30]
The 2008 Liechtenstein tax affair revealed Mian had €400 million in the tax haven. He insisted that the funds, representing Gunther's legacy, had been properly declared to the Italian tax authorities.[33]
In June 2009 "Gunther Reform Holding" invested €3 million to acquire a 20% stake in L'Unità, then under the ownership of Renato Soru.[34] The newspaper went bankrupt in 2014, amid recriminations. Mian was unhappy that undertakings to provide the Gunther group with publicity had allegedly not been honoured.[35]
Mian's mother Maria Gabriella Gentili died in June 2011, aged 82.[36]
Mian collaborated with Fabrizio Corona on creating a reality televisionshow, I Magnifici Cinque (English: The Magnificent Five) In 2017 Corona stated in court (on an unrelated matter) that Mian had paid him €1.7 million to promote the "crazy" project.[37]