Marrybrown Sdn Bhd (doing business asMarrybrown) is a Malaysian-owned multinational chain of quick service restaurants originated in Johor Bahru, Johor, Malaysia. Being one of the largest global halal fast food-establishments, the chain has since expanded to over 250 locations throughout Malaysia and across several countries.[1] The restaurant focuses on Malaysian and western dishes.[2]
History
Early beginnings
Marrybrown was founded in 1981 by Lawrence Liew and Nancy Liew in Johor Bahru, Johor, Malaysia. As the banks were reluctant to provide the pair with a personal loan, the couple raised RM120,000.00 via their personal joint savings as well as by borrowing funds from their relatives and close friends.[3] The couple faced many challengers and obstacles to open their first outlet — as many of the shop owners are reluctant to lease their premise, while suppliers are only willing to provide their goods on a cash delivery services.[4]
The first restaurant was opened in 1981 in a small shop lot in Jalan Wong Ah Fook, Johor Bahru. The couple named their restaurant as "Marrybrown", three-syllable name, as it was perceived that the simple name has an international-concept, easy to pronounced and remembered. The three-syllable name is also common in the fast-food industry, as can be seen in KFC, McDonald's, and Burger King.[4][5]
Domestic and international growth
After Marrybrown moved into franchising model in 1985, the chain began to experience rapid growth; currently, its franchise outlets form a majority of its operation.[3] After tapping the Malaysian market, the restaurant operated its first overseas Outlet in China in 1996. The company's local and abroad expansions were assisted by its halal-friendly approach as well as its incorporation of Malaysian menu, which were both managed to appeal many international consumers.[6]
International presence of Marrybrown franchises by year (including both former and currently operated countries) consist of the following:[7]
In addition to the Malaysian and western cuisines, the chain would also introduced regionalised meals in its international locations. In the Indian Ocean nation of Maldives, the Marrybrown outlets in the country would include Tuna Burger and Curry Tuna Biryani; in India, 30% of its items would be tailored in accordance to the localised vegetarian selections.[8] In UAE, wrap, pasta and spicy rice included in the menu;[11] while churros and mozzarella sticks are served in Marrybrown's Swedish outlet;[12] and in its Tanzanian branch, wrap and veggie burger meals are available.[13]
