Marketplace (radio program)

For other uses, see Marketplace (disambiguation).

Marketplace

Running time	Marketplace: 30 min Marketplace Morning Report: 71⁄2 min
Country of origin	United States
Language(s)	English
Syndicates	American Public Media
Hosted by	Kai Ryssdal David Brancaccio
Created by	Jim Russell
Produced by	Sitara Nieves (Marketplace) Nicole Childers (Marketplace Morning Report)
Executive producer(s)	Deborah Clark
Edited by	John Buckley Betsy Streisand
Recording studio	Los Angeles, California
Original release	January 2, 1989 (1989-01-02) – present
Audio format	Stereo
Opening theme	B. J. Leiderman[1] (composer)
Other themes	"Stormy Weather", "We're in the Money", "It Don't Mean a Thing", "Loud Pipes"
Website	www.marketplace.org
Podcast	Podcasts

Marketplace is an American radio program that focuses on business, the economy, and events that influence them. The program was first broadcast on January 2, 1989. Hosted by Kai Ryssdal since 2005, the show is produced and distributed by American Public Media. Marketplace is produced in Los Angeles with bureaus in New York, Washington, D.C., Portland, Baltimore, London, and Shanghai. It won a Peabody Award in 2000.^[2]

Besides the flagship daytime half-hour program, Marketplace also produces a companion show, the seven-and-a-half-minute-long Marketplace Morning Report, hosted by David Brancaccio, which airs on many public radio stations during the last segment of the NPR program Morning Edition. The Marketplace team produces a number of podcasts, including Make Me Smart, This Is Uncomfortable, The Uncertain Hour, How We Survive, and Million Bazillion, as well as podcast versions of the radio broadcast and extended podcasts built around regular segments from the radio show.

History

Marketplace was founded in 1989 by James Russell in Long Beach, California.^[3][4][5][6] It was initially affiliated with KLON-FM at Cal State—Long Beach and distributed by American Public Radio, later renamed Public Radio International.^[7][8] The show nearly ran out of funding its first year, which Russell described, saying, "We were within three days of laying off our small staff and closing down." The program survived through the help of the University of Southern California (USC), which acquired the show, and later, in 1990, with the underwriting of General Electric.^[7] USC became the only university in the U.S. at the time to produce a daily news program distributed nationally.

In 2000, Minnesota Public Radio (MPR) acquired Marketplace Productions from USC.^[9] This acquisition was the subject of a lawsuit by Public Radio International, which said it had not given its contractually required approval for the sale.^[10]

In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor of Marketplace.^[11]

Demographics

As of 2014, Marketplace's programs reached upwards of 12 million listeners with an average income of $101,000.^[12]

Companion programs

Marketplace Morning Report

The Marketplace Morning Report is a seven-minute, thirty-second broadcasts that replace the business news-oriented "E" segment of NPR's Morning Edition on subscribing public radio stations. The show has been hosted by David Brancaccio since 2013.^[13] There are seven feeds of the Marketplace Morning Report from 5:51:30 a.m. ET to 11:51:30 a.m. ET, updated as news develops.^[14]

Because of the popularity of the Marketplace Morning Report, NPR struck a deal with APM to incorporate the segment into the second hour of Morning Edition, bringing the segment to all listeners, even if the station doesn't subscribe to Marketplace.^[15]

Podcasts

All two radio programs, Marketplace,^[16] and Marketplace Morning Report,^[17] are made available as free podcasts. In 2015, Marketplace began to offer non-broadcast-only podcasts: Actuality (2015–2016 with Quartz),^[18][19] Codebreaker,^[20] and Corner Office.^[21] In 2016, The Uncertain Hour^[22] and Make Me Smart ^[23] were added.

Marketplace currently produces the following podcasts: Make Me Smart, hosted by Kimberly Adams and Kai Ryssdal; The Uncertain Hour, hosted by Krissy Clark;^[24] This Is Uncomfortable, hosted by Reema Khrais;^[25] Million Bazillion,^[26] hosted by Bridget Bodnar and Ryan Perez; and How We Survive.^[27]

Discontinued programs

The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. The three shows share reporters and editorial staff. Marketplace Money was replaced with Marketplace Weekend in June 2014.^[28] Marketplace Weekend was cancelled in 2018.^[29] The Marketplace Minute Morning Brief was cancelled on June 30, 2023. The remaining Marketplace Minute programs (Marketplace Minute Midday and Marketplace Minute Closing Bell) were cancelled on July 12, 2024.^[30]

Awards

Marketplace has been the recipient of multiple awards, including:^[31]

• Emmy (2013): Big Sky, Big Money^[32]
• Edward R. Murrow Prize (2012): The Chinese Student Syndrome^[33]
• National Headliner Award (2007): Labor Shortage^[34]
• Peabody Award (2000): Radio^[2][35]

Staff

Hosts

• Kai Ryssdal – Marketplace, Corner Office, Make Me Smart
• David Brancaccio – Marketplace Morning Report
• Kimberly Adams and Kai Ryssdal – Make Me Smart
• Krissy Clark – The Uncertain Hour
• Leanna Byrne – Marketplace Morning Report from the BBC World Service
• Reema Khrais – This Is Uncomfortable

Contributors

• Stephen Beard – Bureau Chief, London
• Nancy Marshall-Genzer – Senior Reporter, Washington
• Amy Scott – Correspondent, Baltimore
• Jennifer Pak, Correspondent, Shanghai
• Krissy Clark – Wealth and Poverty Senior Correspondent, Los Angeles
• Andy Uhler – Reporter, Dallas
• Mitchel Hartman – Correspondent, Portland
• Sabri Ben-Achour – Reporter, New York
• Meghan McCarty Carino – Workplace Culture Reporter, New York

Former lead anchors

• David Brown (2003–2005)
• David Brancaccio (1993–2003)
• Jim Angle (1990–1993)
• Michael Creedman^[36] (1989–1990)

References

1. "BJ Leiderman, NPR Biography". NPR. Archived from the original on November 20, 2010. Retrieved April 25, 2007.
2. 60th Annual Peabody Awards Archived May 19, 2024, at the Wayback Machine, May 2001.
3. "The Program Doctor". Jim Russell Productions. Archived from the original on October 6, 2007. Retrieved April 25, 2007.
4. "Jim Russell General Manager, Marketplace Productions". They Savvy Traveler. Archived from the original on June 2, 2016. Retrieved April 22, 2016.
5. "J.J. Yore Executive Producer, Marketplace Radio". The Savvy Traveler. Archived from the original on June 2, 2016. Retrieved April 22, 2016.
6. "Marketplace: An Overview". Minnesota Public Radio. Archived from the original on April 3, 2016. Retrieved April 22, 2016.
7. Newton, Ed (January 18, 1999). "Marketplace: A Decade of Business News Not as Usual". USC News. Archived from the original on April 25, 2016. Retrieved April 22, 2016.
8. McGill, Douglas C. (January 2, 1989). "THE MEDIA BUSINESS; Public Radio Begins Business Program". The New York Times. ISSN 0362-4331. Archived from the original on April 10, 2019. Retrieved April 10, 2019.
9. "Minnesota Public Radio Acquires Marketplace Productions". PR Newswire. April 14, 2000. Archived from the original on May 9, 2016. Retrieved April 22, 2016.
10. Behrens, Steve (May 1, 2000). "PRI risks lawsuit with parent MPR over Marketplace". Current. Archived from the original on June 1, 2016. Retrieved April 22, 2016.
11. Deveney, Ann (November 21, 2005). "Founding Director of National Public Radio and President of American Public Media to Speak at Boston University". Boston University Public Relations. Archived from the original on May 9, 2016. Retrieved April 22, 2016.
12. "SUPPORT US". Marketplace. Archived from the original on April 20, 2016. Retrieved April 25, 2016. Data Source: Digital Research Inc. 2014 Marketplace Intent to Purchase Study
13. "David Brancaccio". LinkedIn. Retrieved April 5, 2023.
14. "Broadcasts". American Public Media. Archived from the original on April 4, 2023. Retrieved April 5, 2023.
15. "NPR and APM Bring Marketplace Morning Report to All Morning Edition Listeners". NPR. Archived from the original on July 14, 2015. Retrieved July 14, 2015.
16. "Marketplace feed/podcast". marketplace.org. Archived from the original on November 26, 2021. Retrieved November 27, 2021.
17. "Marketplace Morning Report feed/podcast". marketplace.org. Archived from the original on November 27, 2021. Retrieved November 27, 2021.
18. "Actuality". feeds.publicradio.org. Archived from the original on August 21, 2016. Retrieved November 27, 2021.
19. Fernholz, Tim; Delaney, Kevin (June 12, 2015). "Introducing "Actuality," Quartz's new podcast with Marketplace". Quartz. Archived from the original on April 9, 2016. Retrieved April 22, 2016.
20. Roush, Chris (October 27, 2016). "'Marketplace,' Tech Insider joining forces on 'Codebreaker' podcast". Talking Biz News. Archived from the original on May 7, 2016. Retrieved April 22, 2016.
21. Ryssdal, Kai (June 26, 2015). "A new podcast: Corner Office from Marketplace". Marketplace. Archived from the original on May 4, 2016. Retrieved April 22, 2016.
22. "Introducing 'The Uncertain Hour'". Marketplace. March 7, 2016. Archived from the original on November 19, 2018. Retrieved April 25, 2016.
23. "Introducing 'Make Me Smart with Kai and Molly'". Marketplace. November 28, 2016. Archived from the original on February 14, 2018. Retrieved April 3, 2018.
24. "The Uncertain Hour feed/podcast". marketplace.org. Archived from the original on November 27, 2021. Retrieved November 27, 2021.
25. "This Is Uncomfortable feed/podcast". marketplace.org. Archived from the original on November 27, 2021. Retrieved November 27, 2021.
26. "Million Bazillion feed/podcast". marketplace.org. Archived from the original on November 27, 2021. Retrieved November 27, 2021.
27. "How We Survive feed/podcast". marketplace.org. Archived from the original on November 27, 2021. Retrieved November 27, 2021.
28. "Marketplace Weekend launches June 28". Archived from the original on April 13, 2014. Retrieved October 13, 2014.
29. "A note about Marketplace Weekend". May 16, 2018. Archived from the original on May 19, 2024. Retrieved March 9, 2019.
30. "APM Distribution :: NEWS :: MARKETPLACE MINUTE". www.apmdistribution.org. Retrieved December 30, 2024.
31. "Marketplace's Awards and Honors". Marketplace. Archived from the original on October 7, 2016. Retrieved April 22, 2016.
32. "Winners Announced for the 34th Annual News and Documentary Emmy Awards". The National Academy of Television Arts and Sciences. October 1, 2013. Archived from the original on March 31, 2015. Retrieved April 22, 2016.
33. "2012 National Winners". Radio Television and Digital News Association. Archived from the original on April 11, 2016. Retrieved April 22, 2016.
34. "2007 – TV/Radio". National Headliner Awards. Archived from the original on April 15, 2016. Retrieved April 22, 2016.
35. "Marketplace (Public Radio International)". Peabody. Archived from the original on March 4, 2016. Retrieved April 22, 2016.
36. "Marketplace Debut". The San Bernardino County Sun. December 30, 1988. p. 28. Archived from the original on January 12, 2022. Retrieved January 12, 2022.

External links

• Official website