"Maniac" is a song from the 1983 film Flashdance that was written by Dennis Matkosky and its performer, Michael Sembello. The original idea for the song came to Matkosky while watching a news report on a serial killer, which inspired gruesome lyrics that he and Sembello expanded upon after finding a 1980 horror film with the same name. When Flashdance director Adrian Lyne grew attached to the demo of the song used during filming, his music supervisor Phil Ramone requested lyrics more appropriate for their story of a dancer and worked with Sembello to produce a new version for the soundtrack. The new recording was used for a scene in which protagonist Alexandra Owens trains rigorously at home.
After the film became a surprise success, a music video was made using scenes from the film and began airing on the cable channel MTV in May 1983, coinciding with the release of the single. The song spent two weeks at number one on the Billboard Hot 100 and performed well in several countries. Because its video was shown extensively on MTV and Flashdance became the third highest-grossing film of 1983 in the U.S., Hollywood began to see music videos as a profitable way to market films.
The song thrust Sembello into the spotlight for the first time with personal appearances to promote it and even won Matkosky and him a Grammy for their composition. He included "Maniac" on his debut album but made it clear that he would not be putting out a similar song just to capitalize on its success and that he wanted people to forget his hit record and focus on his latest material. Cover versions of the song cropped up in the UK, however, and one recording of a DJ rapping over a remix spent 10 weeks at number 1 in Ireland in 2000 and became the country's fifth biggest-selling single of all time.
Composition and recording
Phil Ramone produced the song with Sembello.
The general concept for what became the Flashdance hit came to songwriter Dennis Matkosky while watching a news report about a serial killer.[3] He jokingly thought, "With my luck, this guy lives next door to me," and immediately jotted down the lyrics that came to mind: "He's a maniac. He just moved in next door. He'll kill your cat and nail it to the floor."[4] He took the idea to his friend Michael Sembello, whose eyes widened with interest when he heard the title.[5] As soon as Matkosky was seated at a piano, Sembello said, "All right. Hit the weirdest chord you know," and they began composing the music.[6] Their inspiration for the bridge came from the Bloodrock song "D.O.A.",[7] a number 36 hit on the Billboard Hot 100 in 1971[8] that recreated the two-tone siren used on ambulances in the United Kingdom at that time,[6] and Sembello came up with the idea of using "Chopsticks" to introduce the instrumental portion of the song.[9] Matkosky said, "We thought it was a joke because we weren't trying to write a song. We were trying to make our friends laugh."[6]
Sembello recalled their usual process for situations where they needed more lyrics: "Whenever we get an idea, we start researching, but we didn't have Google."[10] Matkosky found the 1980 slasher film Maniac and rented it to see if they could come up with more to put in the song.[11] It did provide the additional lyrics they wanted,[12] but the demo they recorded wound up on a tape sent to Phil Ramone, who was looking for songs to use in Flashdance.[13] During the film's pre-production, the two-tone siren music used in the bridge stood out for the film's director, Adrian Lyne, who said, "One of the tunes I'd heard had a kind of a chime in it, that kind of 'bing-bong-bing-bong-bing-bong', like that, and I said, 'Let's use that. Let's use that as a kind of a motive, as a kind of a driving thing for a dance.'"[14] Lyne had grown accustomed to using the music by the end of filming and wanted it in the final cut,[15] so Ramone asked for lyrics to fit the movie[16] and had Sembello re-record the song.[17]
Music video
Before Flashdance was released on April 15, 1983,[18] its distributor Paramount Pictures had doubts that it would do well at the box office.[19] The May 7 issue of Cash Box, however, reported on the surprise success of the film and Paramount's plan to have Lyne take parts of scenes from it to create music videos to be shown on the cable channel MTV as well as on television programs and at other venues featuring such clips.[18] "Maniac" was listed on the reports that MTV provided to Billboard that indicated what videos were in rotation on the cable network and made its first appearance there in the May 21 issue, which indicated that it had been added to their playlist as of May 11.[20]
Release and commercial performance
The June 4, 1983, issue of Billboard magazine included the first appearance of the 7-inch single of "Maniac" on the Billboard Hot 100, where it spent 22 weeks,[21] and the September 10 Billboard marked its first of 2 weeks as the most popular song in the US.[22] It reached number 34 during its 8 weeks on the magazine's Top Rock Tracks chart that began in the July 30 issue,[23] and also made a number 34 showing over the course of 9 weeks on the Adult Contemporary chart as of the September 3 Billboard.[24] Their September 10 Chartbeat column bemoaned the latter appearance as a "sign of the times", noting that "AC clearly isn't just for Anne Murray anymore",[25] an uncannily prescient assessment considering that the song went to number 1 on the Adult Contemporary[26] and pop[27] charts in Murray's native Canada just weeks later. It also made the top 10 on the pop charts in Australia,[28] Germany,[29] the Netherlands,[30] New Zealand,[31] Spain,[32] and Switzerland.[33] The 12-inch remix began 15 weeks on the Dance/Disco Top 80 in the June 25 Billboard and eventually got as high as number 6.[34]
"Maniac" was selected as the best song on the soundtrack album by the editors of Digital Audio's Guide to Compact Discs, who described how "it opens with a fast disco drum machine beat, augmented by frantic synthesizers and a pulsating bass line."[35] In their retrospective reviews, AllMusic labeled the song as one of their Album Picks from the Flashdance soundtrack[36] and the 1994 Casablanca Records Story compilation.[37]
Some of Sembello's appearances to promote "Maniac" included programs where performers would lip sync to the hit recording of their song, such as Solid Gold, where he appeared on June 18,[44] and American Bandstand, which included a brief interview of him by Dick Clark, on September 10.[45] At the 56th Academy Awards on April 9, 1984, the song was performed live by Lani Hall with Herb Alpert & the Tijuana Brass.[46]
The extensive exposure that the "Maniac" video received from MTV and other outlets helped Paramount plug Flashdance for free instead of paying the several million dollars of commercial time for the standard television advertising exposure needed to get the same result.[47] Paramount vice president Gordon Weaver described this approach as "invisible marketing".[48]Flashdance went on to be the third highest-grossing film of 1983 in the US[49] despite having unknown actors and receiving bad reviews, so the new priority for studio marketing departments became evaluating how practical it would be to include popular music in the projects they were looking to release in order to receive similar benefits from such outlets.[50]
Aftermath
In 1983 Sembello said, "It's a funny irony that it caught on so, especially since I don't dance and have never even been to a disco."[51] Later he expressed pride in having a number one record after working in the business for so many years, cautioning, "But, hey, let it die. 'Maniac' was just a song, and now I'm on to the next, and I don't want to rip off the record-buying public by doing a carbon-copy of 'Maniac' just to make some money."[22] He chose to continue working with Ramone on his debut album, Bossa Nova Hotel, which included his number one single and gave him two more U.S. chart hits: the number 34 Hot 100 entry "Automatic Man"[21] and "Talk", which reached number 25 on the Adult Contemporary chart.[24]
In May 2010, Maniac director William Lustig interviewed Sembello and Matkosky to clear up the misconception that his film was what began the process of writing their song of the same name, and they confirmed that the story of how the song originated had been retold incorrectly over the years.[52][53]
^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
Other versions
Irish rave act 4 Rhythm made a recording of "Maniac" in 1994 that replaced the verses with a more contemporary rap, but the publishers of the original, Warner Chappell Music, "weren't happy with the change of lyrics and blocked the release".[76] They did allow a 4 Rhythm version in which the original verses were rapped,[76] and that recording reached number 28 in 1995, the same peak position that Sembello achieved, on the Irish Singles Chart.[57] "Maniac 2000", a performance of Mark McCaberapping over the 4 Rhythm version, spent ten weeks at number one on the Irish Singles Chart and became the country's fifth biggest-selling single of all time.[77]
^Matkosky, Dennis (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. I was watching the news one night, and—we were living in the valley—and they found all these bodies.
^Matkosky, Dennis (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. So I just wrote down on a piece of paper while I'm watching—I'm just doodling, 'He's a maniac. He just moved in next door. He'll kill your cat and nail it to the floor.'
^Matkosky, Dennis (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. So I go over to Michael's house, and I say to Michael…, "What do you think of this title?" I say, "Maniac," and his eyes get real wide.
^ abcMatkosky, Dennis (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground.
^Matkosky, Dennis (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. And then when it came to the B-section, there was a song that we had heard as kids called "D.O.A."—dead on arrival—and it used the English ambulance, which was—musically terms—a tritone… So we put that in there, and that was the B-section.
^Matkosky, Dennis (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. When it came to the solo section, Michael goes, 'What about a mongoloid playing "Chopsticks"'? So he went over to the piano and started playing clusters.
^Sembello, Michael (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground.
^Sembello, Michael (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. [Dennis] came over… we were sitting,… trying to come up with lyrics. And [Dennis] said, "Hey, I found a movie called Maniac. Let's look at"--and we watched the movie, and we're going—he brought the movie over.
^Sembello, Michael (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. and we're just, like, watching the movie, and thinking of, like, horror stuff.
^Bronson 2003, p. 576: When his friend Phil Ramone called and asked if Michael had anything suitable for the upcoming Flashdance motion picture, Sembello sent a demo tape without realizing that "Maniac" was included.
^Lyne, Adrian (2010). Flashdance: Music and Songs (bonus feature from Flashdance, Special Collector's Edition) (DVD). Paramount.
^Ramone, Phil (2010). Flashdance: Music and Songs (bonus feature from Flashdance, Special Collector's Edition) (DVD). Paramount. At the end of it, Adrian Lyne, the director, had gotten used to it, and they said, 'OK, this is gonna stay in the picture.'
^Matkosky, Dennis (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. He says,… 'The only way you're ever gonna get this song cut is if you rewrite the lyrics to the script.'
^Ramone, Phil (2010). Flashdance: Music and Songs (bonus feature from Flashdance, Special Collector's Edition) (DVD). Paramount. So he and I scrambled and finished what was a little demo made in a cottage-type studio.
^Eszterhas 2010, p. 171: "Paramount had so little faith in Flashdance that the studio sold off 30 percent of its own potential profit to a private investors group. We all knew, of course, that studios only did that with movies that they were absolutely certain would stiff."
^Egan, Jack (October 31, 1983). "Pop Records Go Boom". New York. News Group Publications. p. 55. A clip of scenes from the movie done to the hit single 'Maniac' has been broadcast extensively on MTV and other outlets, helping to promote the movie at no cost to Paramount, which made the film. To purchase the same amount of commercial time on television would probably have cost several million dollars.
^Matkosky, Dennis (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. It's funny because I don't think anybody's ever gotten this story quite right.
^Sembello, Michael (2020). Maniac Men (bonus feature from Maniac: 4K Ultra HD + Special Features Blu-Ray) (DVD). Blue Underground. I've told [this story] in interviews and things, and it just never got [translated correctly].
^Maniac (US 12-inch Single liner notes). Michael Sembello. Casablanca Records. 1983. 812 516-1.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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