Mad Norwegian was founded by Lars Pearson, a former staffer at Wizard Magazine, and is based in Des Moines, Iowa.
The majority of the company's output is reference guides to science-fiction series such as Doctor Who, Buffy the Vampire Slayer, Angel and The X-Files. As a rule of thumb, such guides examine the continuity that governs each show --- taking into consideration how different episodes reconcile against each other, for instance --- along with critiques, theorizing and behind-the-scenes details. The "About Time" series, a series of guidebooks to Doctor Who, deviates from this formula somewhat by examining the political and cultural context (as well as the development of television) that influenced Doctor Who on a year-by-year basis during its initial 26-year run (from 1963 to 1989).
From 2002 to 2006, Mad Norwegian produced a series of Faction Paradox novels, using concepts and characters as created by Lawrence Miles.
The company has a series of essay collections pertaining to women and fandom: the Hugo-Award-winning Chicks Dig Time Lords (2010), Whedonistas! (2011) and the Hugo-Award-nominated Chicks Dig Comics (2012), and the Hugo-Award-nominated Chicks Unravel Time (2012).
Forthcoming from Mad Norwegian the essay collection Queers Dig Time Lords: A Celebration of Doctor Who by the LGBTQ Fans Who Love It, with an introduction by John Barrowman and Carole E. Barrowman
Women and fandom essay collections by Mad Norwegian Press
Doctor Who: The Completely Unofficial Encyclopedia (by Steve Lyons and Chris Howarth), 2006 ISBN978-0-9759446-1-5 (out of print)
About Time 6: The Unauthorized Guide to Doctor Who (Seasons 22 to 26, the TV Movie) (by Tat Wood, with additional material by Lars Pearson), 2007 ISBN0-9759446-5-7
AHistory: An Unauthorized History of the Doctor Who Universe [Second Edition] (written by Lance Parkin with additional material by Lars Pearson), 2007 ISBN0-9759446-6-5