MOJO Sports is a Los Angeles-based youth sports technology and media platform that provides coaching instruction, team management tools and multimedia sharing to coaches, athletes and families involved with the five major youth sports: soccer (football), flag football, basketball, baseball and softball.
History
MOJO was founded in 2019 by Ben Sherwood, the former president of Disney-ABC TV Group.[1] Sherwood created MOJO with Reed Shaffner, a product leader at Microsoft, Zynga, Scopely, and Workpop, a company he co-founded and later sold.[2] Sherwood and Shaffner raised funds in 2020, with Alpha Edison Ventures leading the effort along with investors including television producer Tom Werner.[3]
The MOJO app launched in February 2021 with a youth soccer curriculum, focused on coaching content and practice plans. The drill videos, shot at the Banc of California Stadium, were produced by Mandalay Sports.[citation needed] The app launched as an education partner of US Youth Soccer,[4] a non-profit sports association.
Product
MOJO is geared toward coaches[5] and families with kids between the ages of 4 and 13. Coaches can roster and schedule games, and parents can chat and keep score and share highlights during games. The MOJO app also includes player cards[6] that players can customize with stickers and backgrounds.
As MOJO launched additional sports, the company secured partnerships with NFL FLAG and FC Barcelona, both in August 2021[9] and the Jr. NBA in October 2021.[10] In February 2022, MOJO became partners with Major League Baseball,[11] as well as Major League Soccer in August 2022.[12]
