Launching Place is located along the Warburton Highway between Woori Yallock and Yarra Junction. It is believed that Launching Place is named after the place on the Yarra River where freshly cut logs were "launched" into the river to be floated down to sawmills in Melbourne.
A post office opened on 12 July 1865. It was replaced by one at Hoddles Creek in 1869, but reopened on 1 September 1880, finally closing in 1994.[2]
The Derelict Aircraft Museum was formerly located in Launching Place but, by 2017, it had been closed and dismantled.[3]
A new car park has recently[when?] been constructed behind the Launching Place General Store, improving access to the Warburton Rail Trail and the store.