Lamborghini follows "the long life of the iconic entrepreneur, from the manufacturing of tractors at the start of his career and then on to designing and building the Lamborghini cars that ultimately defined his profound legacy".
On December 29, 2015, it was announced that Ambi Media Group was developing a feature film based on the life of Italian automaker Ferruccio Lamborghini. The company planned to handle worldwide sales rights of the film through their Ambi Distribution arm.[2] On May 11, 2017, it was reported that Michael Radford would direct the film from a script by Robert Moresco based on Tonino Lamborghini's biography about his father entitled Ferruccio Lamborghini. La storia ufficiale.[3][4] On March 9, 2018, it was announced that Radford had stepped down as director due to scheduling conflicts, and had been replaced by Moresco himself.[5] On May 14, 2018, it was reported that the film would be co-financed and co-produced by TaTaTu, a newly-launched blockchain-based social entertainment platform.[6]
It was also confirmed that Antonio Banderas and Alec Baldwin had been cast as Lamborghini as an adult and Enzo Ferrari, respectively, with Italian actor Romano Reggiani playing young Lamborghini.[3] Principal photography was reportedly set to begin on April 9, 2018, in Rome and Cento, Italy.[5] In September 2021, Frank Grillo announced that he had replaced Banderas in the film. He also noted that Baldwin had dropped out of the film, though his replacement had not yet been announced.[7] Later that month, production began in Rome and Emilia-Romagna, with Gabriel Byrne, Mira Sorvino, Romano Reggiani, Fortunato Cerlino, and Giorgio Cantarini joining the cast.[8][9][10][11] In October 2021, Eliana Jones was announced as a cast member.[12]