The album was preceded by the singles "Autunno", released in September 2017 and written by Thegiornalisti's frontman Tommaso Paradiso and Dario Faini, and "I miei rimedi", a reworked version of a song previously recorded by Italian band La Rua, released in December 2017.[4][5]La luna was launched during the 68th Sanremo Music Festival, in which Noemi competed with the album's third single, "Non smettere mai di cercarmi", placing 14th.[6][7] An additional single, "Porcellana", was released in April 2018.[8]Tricarico, Giuseppe Anastasi and Diego Calvetti also appear as songwriters on the tracks of La luna.[9] The album also features a cover of the song "Domani" by singer-songwriter Lucio Dalla.[6]
The sound of La luna combines Noemi's traditional style—mainly inspired by Italian cantautori and blues—with electronic influences, previously explored in her album Made in London.[10][11]
To promote the album, Noemi also performed live across Italy for her La luna tour, which started in May 2018.[8] In 2019, La luna received a Lunezia Award in the section Stil Novo Award.[12]