Kyra (virtual influencer)

Kyra
First appearance28 January 2022[1]
Created byFUTR STUDIOS
In-universe information
AliasKyraonig
SpeciesArtificial intelligence
GenderFemale
OccupationInstagram influencer
OriginIndia

Kyra[2] or Kyraonig[3][4] is an Indian fictional character[5] created by FUTR STUDIOS, founded by George Tharian and Himanshu Goel.[6] She was launched in Jan 2022 as an Instagram profile. The account is India’s first virtual influencer.[7][8] She has been featured on the digital cover of Travel + Leisure, India[9] and has done several brand endorsements so far with brands like Amazon Prime Video,[10] boAt[11] and John Jacobs.[12][13] As of August 2024, she has gained over 250,000 followers on her Instagram profile.[14]

References

  1. ^ "Meet Kyra, India's first virtual influencer with almost 100K followers; check her viral posts here". Firstpost. 7 June 2022. Retrieved 28 December 2022.
  2. ^ Paul, James (7 June 2022). "Who Is Kyra? India's First 21-Year-Old Virtual Influencer Who Is Taking The Internet By Storm". Mashable. Retrieved 28 December 2022.
  3. ^ "Top virtual influencers you should be following on social media". August Man. 2 August 2022. Retrieved 27 December 2022.
  4. ^ "India's first metaverse influencer is becoming Instagram-famous". Quartz. 10 June 2022. Retrieved 28 December 2022.
  5. ^ Auto, Hermes (10 September 2022). "The popular 'fake reality' of virtual influencers in India | The Straits Times". The Straits Times. Retrieved 28 December 2022.
  6. ^ Sinha, Namya (8 November 2023). "KYRA, The Virtual Influencer With A Devoted Fan Base Is Taking Over Social Media And Brand Endorsements". Times Now. Retrieved 8 November 2023.
  7. ^ "Meet India's first virtual influencer Kyra". Hindustan Times. 7 June 2022. Retrieved 27 December 2022.
  8. ^ "Meet Kyra, India's first meta or virtual influencer". The New Indian Express. Retrieved 27 December 2022.
  9. ^ "Into The Metaverse With Kyra' India's First Meta Influencer". Travel + Leisure. 29 August 2022. Retrieved 28 December 2022.
  10. ^ "Everything you need to know about Kyra, India's first virtual influencer". GQ India. 16 June 2022. Retrieved 27 December 2022.
  11. ^ Gogoi, Monami (3 August 2022). "India's first virtual influencer 'Kyra' clocks 20 lakh Instagram views with debut commercial". ThePrint. Retrieved 27 December 2022.
  12. ^ "Kyra- India's first Meta influencer". India Today. 18 October 2022. Retrieved 28 December 2022.
  13. ^ "Amazon Prime Video takes sci-fi route for 'The Peripheral' ad campaign; ropes in virtual influencer Kyra". afaqs!. Retrieved 28 December 2022.
  14. ^ "Kyra on Instagram". Instagram. Retrieved 28 December 2022.

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