Koen Hendrik Pauwels is a Belgian-American professor and author. He is a Distinguished Professor of Marketing and Associate Dean of Research at Northeastern University's D'Amore McKim School of Business.
Education and career
Pauwels studied at St Joseph College, Turnhout and later pursued Commercial Engineering at the university level, completing internships in Germany and Ireland, where he first encountered marketing. He obtained a Master’s degree in Marketing with high distinction at Louvain-la-Neuve, focusing his thesis on competitive price response. He managed Telework Home, an enterprise employing physically challenged graduates for product design and marketing. After beginning a Ph.D. in Belgium, Pauwels transferred to UCLA in 1997, earning his Ph.D. in 2001. He joined Dartmouth’s Tuck School of Business as an assistant professor, achieving tenure in 2005.[1]
He moved to Istanbul to help build the startup Ozyegin University, which expanded rapidly from 2008 to 2017. Through a Marie-Curie Reintegration Grant,[2] he authored It's Not the Size of the Data – It's How You Use It in 2013. After a visiting scholarship at Harvard Business School in 2016, Pauwels joined Northeastern University in Boston in 2017, becoming a Distinguished Professor the following year.[3] He holds adjunct and visiting roles at BI Norwegian Business School,[4] Groningen University,[5] and Vrije Universiteit Amsterdam.[6] His academic service includes the presidency of the American Marketing Association Academic Council (2021–2022)[7] and Vice Presidency of Practice at INFORMS (2018–2022).[8]
He is an Editor-in-Chief of the International Journal of Research in Marketing[9] and serves on the boards of the Journal of Retailing,[10] Marketing Letters,[11] and the Journal of Interactive Marketing.[12]
In 2023, Pauwels was named the Best Marketing Academic on the Planet by Mark Ritson in Marketing Week [13], and included in Stanford University's database of the top 2% of scientists globally.[14]
References
External links
