Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. In this city, children aged 4 through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist office, working at a McDonald's restaurant, painting with Corporação Industrial do Norte, washing hands with P&G's Safeguard soap, and using airline tickets from American Airlines, Fly Dubai and Saudia.[5]
The children earn kidZos (KidZania's currency) while performing the tasks, and the money is kept in the KidZania bank for children to spend at the gift shop and on KidZania's activities. Inside every KidZania facility around the world, children wear electronic bracelets that allow parents to keep track of their kids remotely.[6] The currency symbol for the kidZo is a capital letter Z with two horizontal strokes across the middle,[7] which resembles the Ukrainian hryvnia sign (₴) but with sharp corners.
KidZania was created and developed by the Mexican entrepreneur Xavier López Ancona, the current KidZania CEO.[8][9] The first KidZania opened in September 1999 in Santa Fe Shopping Mall in Mexico City, and was named La Ciudad de los Niños ("The City of the Children").[8] Corporate sponsors funded 55% of the initial investment.
Shortly after the first center's successful opening, Luis Javier Laresgotti and Xavier López Ancona became split on how to continue the business. In August 2001, it was announced that López would lead La Ciudad de los Niños and establish locations in California, Mexico, and Spain. Laresgotti and his partner company Grupo Mágico would establish locations in Miami and South America, paying La Ciudad de los Niños 0.25% of the locations' revenue for the next 5 years. López's plans to open a Monterrey, Mexico location were postponed as he tried to establish Kids City locations at a Los Angeles mall and at the Palisades Center, both of which fell through.
Laresgotti and Grupo Mágico were able to begin construction on a center at Sawgrass Mills under a different brand, Wannado City, which opened in 2004. In 2003, La Ciudad de los Niños filed a lawsuit against Wannado Entertainment for infringing their intellectual property, and rejected Grupo Mágico's attempts to settle the lawsuit. Shortly after Wannado City opened, Wannado paid a settlement to La Ciudad de los Niños to end the lawsuit, and was forbidden from opening Wannado City locations in Mexico.
In 2006, La Ciudad de los Niños rebranded as KidZania to better suit itself for international expansion, and opened its second location in Monterrey. The following year, KidZania hired entertainment strategist Andrew Darrow as executive vice president. Cammie Dunaway, previously of Yahoo! and Nintendo, joined in late 2010 as the chief marketing officer.[5]
KidZania at Westfield London, cost £20 million to build.[10] In partnership with British Airways, it was operated by Joel Cadbury and Ollie Vigors through their Longshot Ltd company.[10][11][12]
KidZania characters
The mascots of KidZania are called the RightZKeepers. According to the site’s story: They represent the rights that all KidZania patrons have. Before Bekha's apperance[13] back at 2017, they used to share an extra sixth right, the Right to Be.[clarification needed]
The following are the mascots that KidZania has adopted over time:
Urbano (Right to Know): A 9-year-old, green-haired kid who is ingenious, inquisitive, and adventurous. He is interested in conducting experiments and making inventions. (Appeared since 1999)
Vita (Right to Care): Urbano's younger sister, a kind and thoughtful blue-haired girl who loves all living things. (Appeared since 1999)
Bache (Right to Play): Urbano and Vita's blue pet Blue Hound dog. He loves to play, and will eat anything. His dream is to make sure every kid in the world is as happy as he is. (Appeared since 1999)
Beebop (Right to Create): Urbano's 10-year-old best friend. He is a huge fan of music and is very artistic. He has orange hair, and wears a yellow shirt and headphones. (Appeared since 2012)
Chika (Right to Share): The fashionista of KidZania, a sociable and cheerful pink-haired girl who wears fake cat ears. She gets her inspiration from her favorite anime and manga characters. (Appeared since 2012)
Bekha (Right to Be): An 11-year-old dark blue-haired girl who according to the story: shows the power to be self-determining, unique and free in harmony among humankind. This Right is grounded in the eternal idea of freedom: the power to act, speak and think as one wants without hindrance or restraint. (Appeared since 2017)
KidZania Santa Fe, opened in September 1999 as La Ciudad de los Niños, rebranded KidZania La Ciudad de los Niños
KidZania Monterrey, opened in May 2006; includes a broadcasting experience co-branded with Multimedios Televisión, including live remotes with the network's programming
KidZania Bangkok, opened March 2013 (franchise) – closed May 2021.
Kidzania Costa Rica, opened December 2018 (franchise) – closed July 2021.
KidZania Johannesburg, opened 2019 (franchise) – closed March 2020.
KidZania São Paulo, opened January 2015 (franchise) – closed May 2024.[19]
KidZania London, opened June 2015 (franchise) – closed January 24, 2024.[20]
Awards and recognition
KidZania was voted the World's Top Family Entertainment Center by the IAAPA (International Association of Amusement Parks and Attractions) and 2009 Global Leisure Operator of the Year.[21]
From 2011 to 2019, KidZania has been recognized as one of The Best Mexican Companies (Las Mejores Empresas Mexicanas), a recognition promoted by Banamex, Deloitte México and Tecnológico de Monterrey.[22]
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