Keighley Bus Company

The Keighley Bus Company

Parent	Transdev Blazefield
Headquarters	Harrogate, North Yorkshire England
Service area	West Yorkshire
Service type	Bus and coach
Stations	Keighley Bus Station
Depots	2
Fleet	125 (at July 2021)
Managing Director	Henri Rohard[1]
Website	transdevbus.co.uk/the-keighley-bus-company/

The Keighley Bus Company operates both local and regional bus services in West Yorkshire, England. It is a subsidiary of Transdev Blazefield.

History

When founded, the company was part of Tilling & British Automobile Traction. In 1927, following the company's expansion, Tilling & British Automobile Traction was renamed West Yorkshire Road Car Company, to reflect the wider service area provided.

In 1948, along with other companies that were then part of the Tilling Group, West Yorkshire Road Car Company was nationalised.

In 1968, West Yorkshire Road Car Company became a subsidiary of the National Bus Company.

In September 1987, AJS Group purchased West Yorkshire Road Car Company from the National Bus Company.^[2] The business was subsequently split into smaller companies, one of which became Keighley & District Travel.

In August 1991, Keighley & District Travel was included in the purchase of AJS Group by Blazefield Group, following the sale of seven of the company's eight remaining bus firms at the time – a deal valued at £2.2 million.^[3]

In January 2006, French-based operator Transdev acquired the Blazefield Group, along with 305 vehicles.^[4]

In 2010, the company was rebranded under the name Transdev in Keighley.

In July 2016, the company was again rebranded, now operating as The Keighley Bus Company.^[5][6][7][8]

Services and branding

Branding: past and present

The Keighley Bus Company

The process of rebranding to The Keighley Bus Company commenced in July 2016, which saw the introduction of a two-tone green livery, as well as the investment of in the region of £2 million in new vehicles.^[7] A number of local bus services operate under this brand, including services 62 (Ilkley and Keighley), 67 (Bradford and Keighley) and 72 (Grassington and Skipton). The two-tone green livery is also used as a base for other brands, including Brontë Bus and Keighley Jets.

AireLine

The AireLine brand is used on service 60, which operates between Leeds and Keighley via Shipley, running along the route of the River Aire. The service is operated by a fleet of Volvo B9TL/Wright Eclipse Gemini double-deck vehicles, branded in a red and green livery. Features include free WiFi, USB charging and audio-visual next stop announcements.^[9][10] The service was previously operated by Optare Versa single-deck vehicles, which were introduced in October 2017.

Brontë Bus

The Brontë Bus brand encompasses three services, which operate at a combined frequency of up to every 20 minutes between Haworth and Keighley. Services then extend hourly to Stanbury (B1), Oakworth (B2) and Hebden Bridge (B3). The service is operated by a fleet of Volvo B7RLE/Wright Eclipse Urban single-deck vehicles, branded in a two-tone green livery. Features include free WiFi and USB charging. The service was previously operated by a fleet of Wright StreetLite single-deck vehicles, which served the route between May 2015 and May 2017.^[11][12]

DalesWay

The DalesWay brand is used on service 66, which operates between Keighley and Skipton. The service is operated by a fleet of Volvo B9TL/Wright Eclipse Gemini 2 double-deck vehicles. Features include free WiFi, USB charging and next stop audio-visual announcements.

In February 2021, DalesWay was permanently upgraded to a double-deck vehicles, following an increase in passenger numbers prior to the COVID-19 pandemic.^[13][14] Prior to the upgrade, the service was operated by a fleet of Optare Versa single-deck vehicles, which were introduced in September 2016.^[15]

The Shuttle

The Shuttle brand is used on service 662, which operates between Bradford and Keighley via Shipley. The service is operated by a fleet of Volvo B7RLE/Wright Eclipse Urban single-deck vehicles, branded in a two-tone blue livery. Features include free WiFi and USB charging.^[16][17]

In 2024, the route will be converted to operation with battery-electric buses. Partially funded by the UK government's Zero Emission Bus Regional Areas (ZEBRA) scheme, 15 Mercedes-Benz eCitaro single-deck vehicles – worth £7.5 million – have been ordered, and are expected to enter service "by the end of [the] year".^[18][19]

Former Services and Branding

Keighley Jets

The Keighley Jets brand encompassed a total of seventeen local bus services, which operated in and around the market town of Keighley. Services were operated by a fleet of Mellor Strata minibuses and Optare Solo single-deck buses, which were branded in a two-tone green livery. Features include free WiFi, USB power and audio-visual next stop announcements.^[20][21] Though there has not been any official announcement from the company, the Keighley Jets livery has seemingly been retired from its fleet, though the routes still maintain their K prefix and features mentioned above.^[22]

Otley Dash

In October 2017, the company took over operation of service 965 (Otley and Weston) from First Leeds.^[23][24][a] Initially encompassed under the Wharfedale Links brand, the service was rebranded Otley Dash in March 2021.^[25][26][27] It was operated by Optare Solo single-deck vehicles, branded in a two-tone cream and green livery. On 19 February 2023, the company's services on Otley Dash came to an end when the contract for the tender ended. The tender for the route was then awarded to Connexionsbuses, however evening and Sunday journeys are run by sister company Flyer's route A3.^{[28][29][30][31]}

Wharfedale Links

In October 2016, the company gained the contract for services 963 (Holt Park and Wharfedale Hospital), 966 (Guiseley and Yeadon) and 967 (Leeds Bradford Airport and Menston), which operated under the Wharfedale Links brand. The services were operated by a fleet of Optare Solo single-deck vehicles, branded in a two-tone cream and green livery. As of 2022, the Wharfedale Links brand consisted of the services 948 (Eccleshill to Apperley Bridge), 962 (Otley to Burley in Wharfedale then Ilkley) and 966.^[32]

On 19 February 2023, the company's services on Wharfedale Links came to an end when the contracts for the tenders ended. The tender for the 962 was awarded to Connexionsbuses,^[29] and an off-peak replacement service for the 966 started operation by Squarepeg on 6 March. The 948 was suspended.^[33]

Fleet and operations

Depots

As of April 2022, the company operates two depots in the market town of Keighley.^[b]

Vehicles

As of April 2022, the fleet consists of in the region of 125 buses. The fleet consists of diesel-powered single and double-deck buses manufactured by Optare, Wrightbus, and Plaxton, as well as minibuses manufactured by Mellor.

Notes

1. Prior to this date, The Keighley Bus Company operated evening and Sunday services.
2. Depots are located at Marriner Road and Suresnes Road.

References

1. "Our new electric buses". Transdev. 16 August 2023. Archived from the original on 17 August 2023. Retrieved 17 August 2023.
2. "West Yorks goes private". Commercial Motor. 3 September 1987. p. 24.
3. "AJS sells remaining bus firms". Commercial Motor. 8 August 1991. p. 16.
4. "Transdev acquires Blazefield Group". Bus & Coach Professional. 7 January 2006. Archived from the original on 29 October 2013. Retrieved 21 April 2022.
5. Rahman, Miran (14 July 2016). "Transdev introduces The Keighley Bus Company brand to its fleet of local vehicles". Keighley News. Retrieved 23 April 2022.
6. Peat, Chris (4 August 2016). "Keighley Bus Company launched". Bus & Coach Buyer. Retrieved 23 April 2022.
7. Rahman, Miran (11 August 2016). "Investment and rebranding for bus services in Keighley is praised by council committee chairman". Keighley News. Retrieved 23 April 2022.
8. "Transdev rolls out two more rebrands". Buses Magazine. No. 738. September 2016. p. 9.
9. Quantril, Tim (9 March 2020). "Aireline service to be upgraded by Keighley Bus Company". Bradford Telegraph & Argus. Retrieved 24 April 2022.
10. Shand, Alistair (25 March 2020). "Keighley bus firm's Aireline has taken off". Keighley News. Retrieved 24 April 2022.
11. "Brontë Bus". Bus & Coach Buyer. 15 May 2015. Retrieved 24 April 2022.
12. Rahman, Miran (7 May 2015). "New buses and a new brand to promote Brontë Country's attractions". Keighley News. Retrieved 24 April 2022.
13. "Transdev UK debuts bigger and better Dalesway double deckers". Transdev. 4 February 2021. Retrieved 23 April 2022.
14. Jackson, Peter (30 March 2021). "Transdev not sheepish about puns for new Dalesway service launch". Coach & Bus Week. Retrieved 23 April 2022.
15. "Dale takes the load on new Keighley to Skipton bus service". Craven Herald & Pioneer. 15 September 2016. Retrieved 24 April 2022.
16. Shand, Alistair (4 December 2015). "Makeover for Keighley buses". Keighley News. Retrieved 23 April 2022.
17. "Transdev launches The Shuttle". Bus & Coach Buyer. 2 December 2015. Retrieved 24 April 2022.
18. "Announcing a £7.5m order for 15 electric buses". Transdev. 16 October 2023. Archived from the original on 16 October 2023. Retrieved 16 October 2023.
19. Peat, Chris (16 October 2023). "Transdev orders 15 electric E-Citaros to convert route". Bus & Coach Buyer. Archived from the original on 16 October 2023. Retrieved 16 October 2023.
20. Dougall, Emily (30 May 2018). "Keighley Jets to expand in partnership with West Yorkshire Combined Authority". Coach & Bus Week. Retrieved 23 April 2022.
21. "Transdev adds Jets and reduces Zap". Buses. No. 760. 21 June 2018. p. 18.
22. Hilson, Aaron (31 May 2022). "Keighley network improvements drive bounce-back". CBW. Retrieved 9 December 2022.
23. Dougall, Emily (8 August 2017). "Keighley Bus Company to take over First service". Coach & Bus Week. Retrieved 23 April 2022.
24. "Keighley Bus Company expands Wharfedale Links services". Keighley News. 7 August 2017. Retrieved 23 April 2022.
25. Lomax, Claire (1 March 2021). "New link from town to train as Otley Dash buses take to the road". Ilkley Gazette. Retrieved 24 April 2022.
26. Jackson, Peter (2 March 2021). "Smart new look in Otley". Coach & Bus Week.
27. "Transdev UK is providing Otley better bus services". Transdev. 10 March 2021. Retrieved 24 April 2022.
28. "Major bus shake-up revealed - with winners and losers". Bradford Telegraph and Argus. Retrieved 21 March 2023.
29. "Connexions to operate the Wharfedale services again - Connexions". www.connexionsbuses.com. Retrieved 21 March 2023.
30. "Changes to Otley Dash & Wharfedale Links". Transdev. 19 February 2023. Retrieved 21 March 2023.
31. "Changes to FLYER A3 from 19 February". Transdev. 19 February 2023. Retrieved 21 March 2023.
32. "Timetables & Maps - The Keighley Bus Company". Transdev. 28 June 2022. Archived from the original on 28 June 2022. Retrieved 21 March 2023.
33. "Otley, Ilkley, Guiseley and Yeadon local bus services update | Metro". www.wymetro.com. Retrieved 21 March 2023.

External links

• Media related to Keighley & District (bus company) at Wikimedia Commons
• Keighley & District Travel and Transdev Blazefield Limited on Companies House
• The Keighley Bus Company website