In the early 1990s, Roberts moved to Moscow, where she worked on launching the Russian version of Cosmopolitan Magazine, before moving into work in advertising and marketing with Saatchi & Saatchi.[1] Her work then took her to Romania where she created this country's first HIV/AIDS prevention marketing campaign that, Roberts said, "increased condom use by 100 percent in the first year". On holiday in South Africa she became aware of the scale of mortality being caused by AIDS in the country and realised that the work and strategies she had put in place in her Romanian campaign could be applied to the rest of the world. This led her to create the YouthAIDS campaign in 2001.[2]
Programming development
The Body Agency
Kate Roberts founded The Body Agency in 2020 to revolutionise access to female health products, services and education eliminating all shame and taboos. Its foundation and 501c non profit was launched in 2022 providing these services to the marginalised as well as leading the BodyNEXT campaign.
Sex Body and Soul Podcast
The Sex Body and Soul Podcast is the official podcast of The Body Agency. It takes a scientific approach to issues affecting the body, integrated with pop culture and currant affairs. Guests include medical professionals and celebrities.
After the success of YouthAIDS, Roberts started another PSI campaign, Five & Alive, to raise money and awareness for PSI projects which target preventable disease in children under five years old.[4]