KXRD broadcasts a country music format.[2] The station airs a mix of current hits and classic country songs from the late 1980s to the 2020s.
History
On March 15, 2021, KCYT shifted from country to Red Dirt country, branded as "Red Dirt 96.7" under new KXRD call letters.[3]
On June 21, 2024, KXRD changed their format from Red Dirt country (which moved to KREB 1190 AM Gentry) to country music, branded as "96.7 The Bull".[4]