In February 2017, the permit for K19JB-D was sold to Lake Charles Television, LLC, a unit of Waypoint Media, which signed on CBS affiliate KSWL-LD in the same month.[2]
The callsign was changed to the current KWWE-LD on February 7, 2017. The following month, KWWE-LD signed on as the area's first MyNetworkTV affiliate, with some syndicated programming surrounding the network's prime time schedule. Prior to this, KADN-DT3 in Lafayette (and its sister station and now-NBC affiliate KLAF-LD prior to that) served as the market's default MyNetworkTV affiliate. KWWE-LD's sign-on also left ABC as the only major network not available on a local outlet in the Lake Charles area (Lafayette's KATC-TV and/or Beaumont, Texas–based KBMT served as Lake Charles' default ABC affiliates until August 31, 2017, when Fox affiliate KVHP launched an ABC affiliate on its DT2 subchannel[3]).
In addition to MyNetworkTV programming, KWWE-LD also serves as the Lake Charles market's MeTV affiliate, filling in programming for all time slots outside of the MyNetworkTV programming schedule with the MeTV schedule.[4] Initially shown by itself on its LD2 subchannel, MeTV programming has since moved to KWWE-LD's main channel and was replaced on LD2 with a simulcast of KSWL-LD. In 2019, the station added Telemundo to its third subchannel.