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KQFO
Pasco, Washington;
Broadcast area	Tri-Cities, Washington
Frequency	100.1 MHz (HD Radio)
Branding	Radio La Raza 100.1 FM
Programming
Format	Regional Mexican
Subchannels	HD2: Magia Grupera 106.9 FM (Grupera); HD3: KYJJ suimulcast (Bilingual contemporary hit radio);
Ownership
Owner	Noemy Rodriguez
Sister stations	KYJJ, KZJJ
History
First air date	1997 (as KGSG at 93.7)
Former call signs	KGSG (1997–2010); KRKG-FM (2010–2016);
Former frequencies	93.7 MHz (1997–2016)
Technical information
Licensing authority	FCC
Facility ID	78988
Class	C2
ERP	8,400 watts
HAAT	362 meters (1,188 ft)
Transmitter coordinates	46°6′15″N 119°7′48″W / 46.10417°N 119.13000°W
Translator(s)	99.5 K258CN (Richland); HD2: 106.9 K295AV (Kennewick); HD3: 104.9 K285FN (Kennewick);
Links
Public license information	Public file; LMS;
Website	https://eaglemediagroup.net/listen

KQFO (100.1 FM) is a radio station licensed to Pasco, Washington, United States, and serves the Tri-Cities area. The station is currently owned by Noemy Rodriguez.^[2] On October 1, 2010, the call sign was changed from KGSG to KRKG-FM.^[3]

On February 4, 2016, KRKG-FM moved from 93.7 FM to 100.1 FM, swapping frequencies with KQFM Hermiston, Oregon, which moved from 100.1 FM to 93.7 FM.^[4] The station is broadcasting at 100.1 MHz under a construction permit; its broadcast license is still held at 93.7 MHz.

On February 8, 2016, KRKG-FM changed their format to adult album alternative, branded as "100.1 The Oasis".^[5] The station changed its call sign to KQFO on February 9. On December 14, 2016, KQFO changed their format from adult album alternative to classic rock, calling it "Oz 100, Legends of Rock".^[6] Just 3 months later, on March 23, 2017, 100.1 flipped to adult hits as "100.1 Bob FM".^[7]

On August 21, 2018, KQFO changed their format from adult hits to regional Mexican, branded as "La Ley".^[8]

On December 10, 2020, Alexandra Communications sold KQFO and translator 106.9 K295AV to Noemy Rodriguez's Alcon Media for $736,000. Alcon Media began operating the stations under a LMA, and rebranded KQFO as "Radio La Raza".^[9] The sale was consummated on April 1, 2021.