By the 1980s, as most music listening switched from AM to FM radio, KMVI became a talk radio station, known as "The Talk of Maui." It switched its call sign to KNUI in 2013.
After three months of being silent, KNUI re-branded as "K-Country" and returned to the air on July 2, 2020. The new station has a playlist of mainstream country artists from different years along with Hawaiian country singers. Additionally, FM translator 106.1 K291CZ was added to compete with rival country station KRYL106.5 FM.