KLQL was initially licensed to the six founders of Luverne's AM radio station, KQAD, as its FM sibling. KQAD-FM first broadcast at 100.9 MHz and with a power of 6,000 watts.[3] In 1982, KQAD-FM's ownership group (Paul Hedberg, Al McIntosh, Mort Skewes, Warren Schoon, Rollie Swanson, and Dominic Lippi) learned that they could substantially increase the station's power and range with a slight move up the dial from 100.9 to 101.1 MHz. In his autobiography Paul Hedberg explains the reasoning behind this change: "since FM was surging in popularity we decided to go ahead with this upgrade. We submitted the application for a construction permit to effect the change, and it was granted in late 1982. A new 500-foot tower was built north of Luverne, just west of the community of Hardwick. A 12-bay antenna with a 20 kW Gates transmitter delivered our new 100,000-watt signal, and this more than doubled KQAD-FM's coverage. With this new power and frequency we decided to separate the stations’ programming. We switched our FM to a country and western format, and changed the call letters to KLQL-FM. We wanted to emphasize our new format with a cowboy boot in the logo: KLQL was going to be K101."[4]
