The docu-series broke the all-time record for the most-viewed premiere in its first week of all YouTube Originals to date where its premiere episode titled "Leaving the Spotlight" amassed 32.65 million views within its first week of release surpassing the previous record held by the season 2 premiere of Liza on Demand which had amassed 25.4 million views within its first week of release.[6]
Background
On December 24, 2019, Bieber announced the docu-series.[7] The series is described as an "intimate, in-depth look on his life after releasing his album Purpose".[8] The series includes his wedding ceremony and marriage to Hailey Bieber and also the music and the creation of his fifth studio album Changes.[9][10]
Promotion
The trailer of the documentary series was released on December 31, 2019.[11] A sneak peek was premiered at Dick Clark's New Year's Rockin' Eve special, with Bieber saying "as humans, we go through so many ups and downs. So many good seasons, bad seasons. Sometimes, we want to give up."[12]
Release
The first four episodes of the series were released on January 27, 2020 on YouTube Premium, with later episodes being released irregularly. For users without a YouTube Premium subscription, two episodes were released per week, starting with the first episode on January 27, 2020.[13][14]
Justin and his spouse Hailey Bieber open up about how they met, why they think it's meant to be, and what's it's like to embark on the most important season of their life: marriage.[18]
Justin talks in-depth for the first time publicly about his health. He shares details on his history with drugs: when and why he started using them, and the dark moments that made him realize it was time to quit for good. He also reveals how he deals with his physical and mental health after being diagnosed with Lyme disease. Most importantly, he gets candid about the daily battles he's still fighting now, how he got help and took control of his life, and how, if you're struggling with something, you can, too.[19]
Justin and his team reflect on the effects of the immense pressure he's been under since coming into the spotlight as a teenager. With the album release closing in, and in desperate need of a break, Justin and Hailey take a getaway to Utah's Amangiri resort to hit pause and reset.[20]
A dive into all of Justin's lesser-known hobbies outside music, including his love of style and the story behind his own fashion label Drew House. Plus, Justin and Hailey head to Bluffton, South Carolina to put the finishing touches on their upcoming wedding.[21]
A look inside Hailey and Justin's intimate wedding ceremony in South Carolina (complete with a few surprise guests). As the two finally tie the knot, Justin and those closest to him reflect on just how far he's come—from teenage sensation to world-famous popstar to a mature, loving husband—and what he's had to do to get there.[22]
Justin faces one of his biggest tests to date: getting back into performance mode in order to shoot a music video. With the cameras on and everyone counting on him, Justin must rely on the tools that have helped him grow and change in recent years, attempting to overcome the anxiety that has derailed him in the past.[23]
On the verge of the album release and stadium tour, Justin, his friends and family, and a hall of fame cast of artists that he's collaborated with reflect on the incredible journey he has taken and how far he's come. We finally catch up in real-time to the long-anticipated release of "Changes".[24]
