Juicy Juice

Juicy Juice
The logo for the brand, used since 2024
Product typeJuice
OwnerHarvest Hill Beverage Company
CountryUnited States
Introduced1977; 47 years ago (1977)
MarketsUnited States
Websitejuicyjuice.com

Juicy Juice is a brand of juices that targets children and sold in the United States using the slogan "100% Juice."[1]

History

Juicy Juice was introduced by Libby's (then a subsidiary of Nestlé) in 1977.[2] Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, the Juicy Juice brand and business was sold by Nestlé to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners.[3][4]

Manufacture

Until the sale by Nestlé, Juicy Juice was manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.[5]

References

  1. ^ Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.
  2. ^ "Mission Statement | Fruit Juice | Healthy Drinks | Juicy Juice". Archived from the original on 2014-05-05. Retrieved 2014-05-05.
  3. ^ Rothman, Max (2 July 2014). "Nestlé USA unloads stake in Juicy Juice". BevNet. Retrieved 16 March 2018.
  4. ^ Bray, Chad (2 July 2014). "Nestlé to sell Juicy Juice brand to Brynwood Partners". The New York Times. Retrieved 15 March 2018.
  5. ^ "Ocean Spray, Nestlé make juice deal". Milwaukee Journal Sentinel. 26 January 2002. Retrieved 28 July 2012.[permanent dead link‍]
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