Joshua Kenneth Richards (born January 31, 2002)[1] is a Canadian social media personality and businessman.[2] He has a following on a number of social media platforms and serves as the CEO of CrossCheck Studios.
Early life
Richards was born on January 31, 2002, in Toronto, Ontario. He spent his early years in Cobourg, a small Ontario town about an hour east of Toronto, before dropping out of high school and moving to Los Angeles.[3] He has 2 younger siblings.[4]
Career
Richards has garnered a following of 25.7 million on TikTok, 2.14 million[5] on YouTube, 2.4 million on Twitter, and 6.1 million on Instagram.[6][4] His posts often include sports content, dancing, lip syncing, comedy, and video skits. He has acted in films including Brother's Keeper,Summertime Dropouts, and the upcoming Dream Scenario with Nicolas Cage and Noah Centineo.[4]
Richards is the co-founder of digital management company TalentX Entertainment. Subsequently, Richards signed a recording contract with Warner Records and the first artist to sign with TalentX in July 2020.[6]
He is an investor, helping form a $15 million venture capital fund.[7] Richards is also the co-founder of energy drink Ani Energy, and previously served as the chief strategy officer of Triller.[8][9]
According to a Forbes report published in January 2022, Richards earned an estimated $5 million in 2021 from his numerous sponsorship deals and business endeavors, making him the fourth highest-earning TikTok personality.[10]
More recently, he and his production company CrossCheck Studios struck a first-look deal with Amazon.[11]
