During this time, Jewish religious music occasionally incorporated hip hop, although largely for parody and children's music, such as Craig Taubman's "Chanukah Rap" and Shlock Rock's songs with rapper Etan G.
In 2004, as part of his Celebrate series, Craig Taubman co-produced with music video director Jeremy Goldscheider the first Jewish hip-hop compilation album, Celebrate Hip Hop: Jewish Artists From Around the Globe. Contributing artists included Hip Hop Hoodíos, Sagol 59, Blood of Abraham, Socalled, Mook E, Etan G, and Remedy of the Wu-Tang Clan, as well as lesser known artists like the Russian group iSQUAD and the British groups Antithesis and Emunah.[3]
Following Matisyahu's success, a number of Hasidic rappers emerged, including Y-Love, DeScribe, Nosson Zand, Eprhyme, and Nissim Black. Many of these were baalei teshuva, and many of them were promoted through American Yemenite producer Diwon's label Shemspeed Records, alongside non-Hasidic artists like rapper Kosha Dillz and Middle Eastern-inspired hip hop/electronic group Electro Morocco.[8]
In Israel, a number of Orthodox rappers have become popular in both religious and secular circles. The rap rock band Shtar, formed at the Aish HaTorah yeshiva in Israel by Seattle rapper Ori Murray and British guitarist Brad Rubinstein, appeared on the reality singing competition HaKokhav HaBa performing Linkin Park's "In the End".[9]Rinat Gutman, the country's first religious female rapper, gained attention in 2015 for her song "Shirat Ha'asavim Hashotim", a darkly humorous song addressing the sexual harassment committed by a number of Orthodox rabbis and other authority figures.[10][11] Around the same time, America saw the arrival of Ephryme's alternative hip hop collective Darshan and the Ladino-language group Los Serenos Sefarad.
Reception
The combination of Jewish music and hip hop has occasionally faced criticism, with rabbinic authorities condemning the use of secular styles and hip hop fans viewing it as a gimmick and inauthentic.[2] Blogger Heshy Fried included "Chabad hip hop artists" on his list of "The Most Annoying Frum Jews" in 2011, saying "I have no idea what happened, but all of a sudden there are dozens of chabadBT hip hop artists, and I think the market is a bit saturated, don’t you think?"[12]
Rabbinical perspectives
In 2007, two Haredi musicians from Bnei Brak, Chaim Shlomo Mayes and Dudi Kalish, released Rap in Yiddish, an album of Yiddish-language Jewish parody covers of American pop and rap songs by artists like 50 Cent.[13] While the album was moderately successful, a group of Orthodox rabbis published a full-page ad in Hamodia that condemned the album for its "foreign" melodies "under Yiddish and Hasidic cover", calling for a boycott of the album and praising distributors who had already refused to sell it.[14]
In a 2010 interview, rapper Yitz "Y-Love" Jordan recalled the Committee for Jewish Music, led by Rabbi Ephraim Luft, whose 2008 "Rules for Playing Kosher Music" included a prohibition on secular styles like rap music, even without lyrics.[15] In response, Jordan stated, "Music can't be treif; the only thing that can be treif is the content in the music. There's no style of music which is automatically anti-Torah."[16]