In 1988, Sey enrolled at Stanford University.[5] She competed on the gymnastics team for one season in 1989 and graduated from Stanford in 1992 with a double bachelor's degree in political science and communication.[6][1]
Career
Sey began working at Levi Strauss & Co. in 1999, rising to chief marketing officer and then brand president until January 2022 when she was asked to resign for failing to meet corporate due diligence standards.[5][3]
Sey is the author of Chalked Up, an autobiography of her time as an elite gymnast, and was one of the producers of Athlete A, a documentary on the Larry Nassar scandal at USA Gymnastics which won an Emmy for the 2020 Outstanding Investigative Documentary.[7] In November 2022, Sey published Levi's Unbuttoned: The Woke Mob Took My Job But Gave Me My Voice, an autobiography of her time at Levi's.
In February 2022, Sey resigned from Levi's after nearly 23 years at the company, over disputes with management.[3] Sey claims the resignation was in regard to her views on school closures during the COVID-19 pandemic.[8] Throughout 2020 and 2021, she gained attention on Twitter and in the media as a critic of K-12 school closure.[9]
Since leaving Levi's, Sey has been a contributing author to the Brownstone Institute, a think tank that opposes various measures against COVID-19, including masking and vaccine mandates, and has written columns for the New York Post about the "woke mob" and cancel culture.[10] In February 2023, Sey compared COVID-19 health precautions to sexual abuse.[11]
In March 2024, Sey started XX-XY Athletics, a sportswear company.[12] The brand's statement is that they want message "being brave, telling the truth, and protecting women’s sports".[12] The company was criticized for being "transphobic" and "anti-trans[gender]", due to their employment of brand ambassadors that were deemed "anti-trans" and the messaging of the organization.[13][14]
Personal life
Sey was a longtime resident of San Francisco before relocating to Denver, Colorado during the pandemic, where she now lives with her husband and four of her children.[1]