The title of the publication changed to Jazz & Pop in August 1967.[2] Like Down Beat, the magazine began to cover popular music as a result of the widespread cultural recognition afforded the genre following the release of the Beatles' Sgt. Pepper's Lonely Hearts Club Band;[5] in turn, mainstream American publications increasingly adopted jazz-style critiques to analyse rock music.[6] With the change of name, the magazine's editorial focus widened to include jazz music, rock, folk and blues.[2]
In its original incarnation as Jazz, the magazine's staff included jazz critics Don Heckman, George Hoefer, John Mehegan and Stanley Dance, while New York–based freelancers such as Don Riker also contributed.[7] From 1967 to 1970, its rock contributors included Gene Sculatti, Lenny Kaye and David G. Walley.[1] Also a musician, Kaye wrote an article on the doo-wop genre in Jazz & Pop that led to the start of his successful collaboration with singer and poet Patti Smith.[8] Between 1968 and 1971,[9] the editor of the magazine was Patricia Kennealy, who became romantically involved with Jim Morrison of the Doors after interviewing him for Jazz & Pop.[10]Robert Levin worked as the magazine's jazz editor,[11] while Frank Kofsky and D.C. Hunt also contributed jazz-related articles in the late 1960s.[12] When Ritchie Yorke wrote an article for the magazine disparaging rock critics, particularly Rolling Stone writer John Mendlesohn, it led to a terse response from Mendlesohn in the February 1971 issue of Phonograph Record, as he sought to justify his seemingly harsh approach to album reviews.[13]
From its early years of operation, the magazine published an annual international critics poll.[14] Referring to the 1967 poll, the website rockcritics.com recognizes it as originating from "right at the dawn of rock criticism".[15] The Pazz & Jop annual poll, founded by Village Voice critic Robert Christgau in 1971, was named in acknowledgement of the magazine. The ratings system used by Jazz & Pop was also adopted for Christgau's poll.[16]