Jake Warden is originally from Longmont, Colorado.[2][6] In an interview with Yahoo Finance, Warden stated that he uses makeup as personal expression, and that doesn't conflict with his gender identity.[7]
Career
In 2013, Warden started his YouTube channel at the age of eleven.[8]
In April 2017, a video of Warden using the back of his phone as a palette to mix foundation went viral.[9] In September 2020, Warden was named one of Paper Magazine'sPaper People of 2020.[10]
In April 2024, Warden was officially announced as the global makeup expert for Dolce & Gabbana.[11][12] In an interview with Cosmopolitan Italia, he stated "It's an honor to be representing [this] brand...".[4]