Infinity Vision

Infinity Vision

Infinity Vision
TypeTheatre certification
InventorThe Walt Disney Company
Inception2026
ManufacturerThe Walt Disney Company
Websitehttps://www.infinityvisiontickets.com/

Infinity Vision is a certification program created by the Walt Disney Company to inform audiences that premium large format (PLF) theaters have met certain technical standards, including featuring large screens, premium immersive audio, and certain brightness levels. According to Disney, there are 75 Infinity Vision–certified PLF theaters in the United States and 300 internationally as of April 2026. The program will begin in September 2026 with the re-release of Avengers: Endgame (2019), Avengers: Endgame Encore.

History

In April 2026, during CinemaCon, the Walt Disney Company announced that they would collaborate with global theatrical exhibition partners on a new certification program called Infinity Vision. The certification would indicate certain technical standards were met, such as screen size, laser projection, and premium immersive audio,[1] and is a step towards helping unify premium theatrical standards globally. Special offerings would also be available to theaters and audience, with participating theaters receiving marketing support and the ability to use the Infinity Vision branding.[2] The first film released under the program will be the September 2026 re-release of Avengers: Endgame (2019),[1] Avengers: Endgame Encore.[3] As of April 2026, there are 75 Infinity Vision–certified PLF theaters in the United States and 300 internationally, according to Disney.[4] By late June 2026, Disney had received over 7,500 applications from exhibitors to have their screens certified.[3]

Technical specifications

In order for a theater to become Infinity Vision certified, they must meet, at minimum, the following standards:[3]

Films

Reception

Many commentators felt Infinity Vision was created as a response to Dune: Part Three (2026), which releases the same day as Doomsday, having three weeks of exclusive access to IMAX screens.[5][6][7] IMAX CFO Natasha Fernandes said the company viewed Infinity Vision as "a marketing play" for this reason.[8] The Hollywood Reporter's James Hibberd predicted that Infinity Vision would not be mentioned again after Doomsday's release.[5]

References

  1. ^ a b c Jackson, Angelique (April 16, 2026). "'Avengers: Endgame' Theatrical Re-Release Will Include Brand New Footage Ahead of 'Doomsday'". Variety. Archived from the original on April 17, 2026. Retrieved April 17, 2026.
  2. ^ "The Walt Disney Studios and Global Theatrical Exhibition Partners Launch 'Infinity Vision' — The Ultimate Premium Moviegoing Experience" (Press release). The Walt Disney Company. April 16, 2026. Archived from the original on April 16, 2026. Retrieved April 17, 2026.
  3. ^ a b c d D'Alessandro, Anthony (June 24, 2026). "Disney Ramping Up Infinity Vision For Upcoming Tentpoles; 'Avengers: Endgame' Re-Release Gets New Title – CineEurope". Deadline Hollywood. Archived from the original on June 24, 2026. Retrieved June 24, 2026.
  4. ^ Garner, Glenn (April 16, 2026). "Disney Announces 'Infinity Vision' Premium Theatrical Experience — CinemaCon". Deadline Hollywood. Archived from the original on April 17, 2026. Retrieved April 17, 2026.
  5. ^ a b Hibberd, James (April 17, 2026). "Hollywood Winners & Losers: CinemaCon Edition — Marvel Soars, DC Slips". The Hollywood Reporter. Archived from the original on April 17, 2026. Retrieved April 19, 2026.
  6. ^ Scott, Ryan (April 17, 2026). "Disney's New IMAX Competitor Infinity Vision Raises Some Serious Questions". /Film. Archived from the original on April 19, 2026. Retrieved April 19, 2026.
  7. ^ Attributed to multiple sources:
  8. ^ Vlessing, Etan (April 30, 2026). "Imax First Quarter Revenue and Profit Slip After Record 2025 Box Office". The Hollywood Reporter. Archived from the original on May 3, 2026. Retrieved May 5, 2026.

Official website

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