The idea of the label was conceived by Russell Clark while he was still at school.[1] It was founded in 1966 by Clark and Benny Levin. Ray Columbus, who had just left Zodiac Records, was the first artist to be signed.[2] According to the edition of 1 January 1966 of Billboard, after Columbus, two other acts were to have releases. They were the group Larry's Rebels and the singer Gerry Merito.[3] One of the artists it would have a lot of success with was Bunny Walters. Walters who had 12 singles released on the label had 5 charting hits with the label,[4] the last being "The Nearest Thing To Heaven which made #10 in 1974.[5]