"I'd Do Anything" is a song performed by various characters in the 1960 British musicalOliver! and the 1968 film of the same name.
Song
The song is part of Act One of Oliver!, and is sung in Fagin's lair. It begins with spoken dialogue between Nancy and the Artful Dodger, soon leading into the song. Other characters who have lines in the song are Oliver, Fagin and Bet (Nancy's younger sister in the musical; her best friend in the 1968 film and in the original novel), with Fagin's Boys as chorus.
BBC TV series
In 2007, the BBC announced that a new reality television series I'd Do Anything, named after the song, would begin in 2008 to search for a new, unknown lead to play Nancy and three young performers to play Oliver in a West End revival of Oliver!.[1]
In the 1980s, British actor Robert Morley performed this version of the song in television commercials for British Airways serving flights to and from the United Kingdom and other destinations worldwide.
In 2008–2009, the instrumental of I'd Do Anything was used in a HSBC commercial. Latterly, the song was used in a series of anti-smokingpublic information films, with various groups of children singing the song (different lines for different groups of children). The campaign's message was: "Your kids would do anything for you. Why don't you stop smoking for them?"
In 2014, a cover of the song by Mike Preston was used in a VW ad.
In 2021, the song is used in an ad campaign for PetSmart pet care stores in the United States and Canada.
