After announcing her second studio album Infinite Icon, to be released through her company, 11:11 Media,[4][5] Hilton released the lead single "I'm Free", featuring Rina Sawayama, on June 21, 2024.[6][7]
"I heard it for the first time at a club in New York City shortly after being released from the Provo Canyon School where I experienced mental and physical abuse. For me, the song represents the journey of healing and finding your voice. [...] It has served as an anthem of hope and a guiding light, and I’m honoured to have had the chance to create this new version. I’m also so grateful to have Rina Sawayama’s mesmerising vocals and lyrics on the song. Together, Rina and I hope to inspire fans around the world to embrace their own strong voices and feel free to fully express themselves."
Music video
The music video for the song, directed by Matthew Daniel Siskin, was released on June 21, 2024, through Hilton's YouTube channel.